複合材質運用於包裝造形設計之創作研究

Abstract

在現代商業包裝設計環境中，基於成本與便利性的考量，工業化材料常常為優先的選擇，因此也造成許多的環境與視覺的污染。如何讓包裝不再只是擁有一次性用途的包裝，透過材質的改變，以質感的角度來切入，嘗試將傳統包裝素材「竹」導入設計之中，來增加其附加價值及文化意涵。 本研究方法經由文獻分析法與個案研究法對相關的文獻、學理以及設計案例，做綜合歸納，找出包裝、生活與文化之連結，以立意取樣方式篩選案例，分析其相關特點，作為後續設計創作實證之參考依據。並藉由複合材質之揉和，在創作實證歷程中，為傳統包裝材料尋找出新的表現形式之可能性；將包裝之結構與裝飾融合，使結構也能轉化成一種裝飾之美；結合竹編材質的肌理與傳統裝飾紋樣的表現來傳達出文化意象。 透過圓缽能傳達圓滿與分享之理念，使包裝盒結構的上蓋紋飾除了裝飾功能之外，還有吉祥的寓意，藉此使傳統文化導入於現代生活。因此，將竹編與其他材質做組合變化，找出最適合之造型與質感，輔之傳統適合紋飾之圖樣創作，發展出窗格幾何系列、吉祥圖樣系列、花卉圖樣系列等系列作品。並獲得以下幾點與現代商業包裝設計相關之結論：一、環保材料在現代包裝應用上中具有經濟上之優勢；二、天然材質表現與紋飾的結合應用，較易傳達出文化之美；三、包裝之結構即裝飾，可避免有過度包裝之虞。四、竹編包裝契合臺灣意象，在地方特產設計方面可大力推廣。In commercial packaging design environment, in order to consider cost and convenience, industrial material is the priority choice. But it brings about environmental and visual pollution. For making the packaging is not just packaging for once, through changing the material and texture as point of penetration. Trying to combine traditional packaging material-bamboo to rising the additional value and oriental culture. To integrate packaging, life and culture into preliminary design features from documentary analysis and case study. Sifting the similar case from the business packaging design and trying to analyze characteristics for reference material. Using composite materials to show a new form of expression. Combining structure with decoration to display aesthetic decoration. Mixing bamboo weaving and traditional decorative patterns to convey the image of Chinese culture. Nowadays in order to reserve traditional Chinese culture, this study use the bowl to show the concept of consummate and sharing. Decorative patterns of packaging design brings lucky message besides decoration function. From the combining of bamboo weaving and other materials to find the best shape and texture. Then, adding traditional patterns for packaging design to create series of “Geometric Pane”, “Chinese Lucky Pattern” and “Flower-and-Plant Pattern”. To attain few conclusions for commercial packaging design environment: 1. The environmentally material have the superiority of economy in commercial packaging design. 2. Through naturally materials and Chinese pattern shows the beauty of culture. 3. Combining structure with decoration could reduce excessive package. 4.Bamboo packaging design is fit for Taiwan image; it could be used in local property.