行政院衛生福利部部徽之研究 (技術報告)

Abstract

2010 年 1 月 12 日,立法院三讀通過修正「行政院組織法」,將自 2012 年起啟 動政府組織再造工作。2013 年 5 月 31 日立法院院會三讀通過「衛生福利部及 所屬機關(構)組織法」,將整併內政部社會司與內政部兒童局和衛生署升格為一 級部會單位──衛生福利部(以下簡稱衛福部),並因應業務範圍擴大規劃籌建衛生 大樓。為突顯新部會新氣象,乃借鏡企業開發導入企業識別系統(corporate identity system [CIS]),提出新部徽設計的構想,以期迅速獲得國人對新部會的認同。為明 確地傳達新部會為人民健康把關及照顧人民福利的精神以及衛生大樓新建工程裝設 衛福部部徽工項之需求,新部徽設計需於 101 年 5 月前完成設計,後因行政問題而 延宕,部徽完成日期也往後順延。衛福部部徽設計自 2012 年 4 月 17 日、於衛生署 召開第一次籌備會議,至 2012 年 10 月1 日最終定稿,新部徽歷時將近半年完成, 衛福部也於 2013 年 7 月 23 日正式揭牌成立。 識別標誌的設計包含了符號意義的傳達與形式構成的技巧。本研究以衛福部部 徽設計過程為例,詳細解說如何運用視覺設計手法與美的形式將創意的概念視覺化、 圖像化,並以符號學的理論作為部徽精神、意義,邏輯分析的方法。從本次協助衛 福部新部徽創作過程中,獲得執行政府行政機關識別系統設計之結論:(1)政府機 構標誌選擇傾向穩重的設計形式與調和的色彩搭配。(2)不為設計而設計,必要時 規劃保留舊有的識別元素,在傳統與創新之間找到新的平衡點。(3)與決策者溝通, 能有效縮短設計時程。 本研究藉由系統性的步驟、了解部徽設計的完整過程,可以為設計者提供執行 政府機關識別系統之參考架構。Legislative Yuan three reading passed to amendment the “The Executive Yuan Organization Act" on January 1st, 2010, It starts government restructuring works. On May 31st, 2013, The Legislative Yuan passed the “Ministry of Health and Welfare Organization Act". In this Act, it integrates and upgrades three departments: Department of Social Affairs, Children's Bureau, and Department of Health, the Act unites all these three become a ministry which names Ministry of Health and Welfare (MHW). The new ministry also plans to have its own building to extend service scale. In order to highlight its new image, MHW adopts experiences from enterprises and uses the Corporate Identity System (CIS) to establish its new emblem. For express distinctly to care about people and welfare concern likewise for the new building requirement, the new emblem design must be complete before the May of 2012. However, it put behind because of the administrative procedure. Department of Health was holding on the first preparatory meeting for emblem design and planning on April 17th, 2012, and it finalize on October 1st, 2012. MHW commenced operation on July 23rd, 2013. The CIS contain the meaning of symbol conveying and the technique of form composing. This study utilize the process of MHW emblem design as example, to interpret the skill of visual design and the art concept to visual, Graphical, use the theory of semiotics to figure emblem’s spirit, implication and logical analysis.In the creation process of assistance for MHW emblem design, we obtain the conclusion from executive government administration for the identification system design: (1) Government agencies tend to sedate logo design choice of form and harmony of color matching (2) Not to design for the redesign, keep the former identify elements if it’s necessary, seeking the balance point between traditional and creative point of view (3) Negotiation with decision makers, it will be cut down the process effectively. This study via systematic step, understanding the entire process for designing department emblem, it is the reference for who execute to design the identification of government administration agencies.