探討苗栗縣國立高中職女學生身體意象滿意度與瘦身及美容行為之研究

Abstract

本研究主要目的在探討高中職學女學生身體滿意度與瘦身及美容行為之現況，並探討研究對象背景因素、社會因素和身體滿意度與瘦身及美容行為之間的關係。研究母群體為96學年度第一學期就讀於苗栗縣國立高中職之女學生，以分層簡單隨機取樣法抽出樣本代表母群體，計抽出有效樣本為361人。研究工具採結構式問卷，以團體自填問卷方式蒐集資料，最後獲得有效樣本352人(佔97.5%)，所得資料以單因子變異數分析、皮爾森積差相關分析來進行處理，其重要結果分述如下： 一、研究對象對外表的評價及身體各部位滿意度愈低；外表在意程度及體重關 注愈高及自覺體重偏重者，身體滿意度愈低。身體部位特別在大腿、體 重、臀部最不滿意。 二、在瘦身行為方面，以使用飲食控制法的人最多。在美容行為方面，以使用 保養化粧品的人最多。 三、研究對象身體意象滿意度愈差（對外表評價低、對外表十分在意、對體重 十分在意、自覺體重偏重、對身體各部位較不滿意）、社會因素中受媒體 訊息影響愈大、或重要他人對身體意象滿意度愈關切，愈容易從事瘦身及 美容行為。 四、背景因素、社會因素、身體意象滿意度，共可解釋瘦身行為總變異量 為33.9%，以體重關注解釋力最高；解釋美容行為總變異量為30.3%， 以媒體訊息解釋力最高。 關鍵字：身體意象滿意度、瘦身及美容行為、高中職女學生 Abstract The purpose of this study is to explore body satisfaction, body shaping and beauty treatment of high school females. The subjects of this study are female high school students in Miaoli County. The sampls (n=352) are selected by stratified cluster sampling. Data are collected by self-administed self-administered questionnaires. The results are as follows:

1.For the respondents, the less satisfactory they are with their own appearance, the more attention paid to their appearance, the moreconcernthey show with their body weight, the lower satisfactory they are withtheir own body. In terms of the satisfaction of the body, the mostdissatisfied parts are the thigh,body weight and the buttock. 2. With respect to body shaping, most respondents apply diet control. In terms of beauty treatment, most respondents apply cosmetics. 3. For the respondents, the less satisfactory they are with their body image (e.g .lower self-satisfaction of their appearance, more attention paid to the appearance and weight, higher self-consciousness of body weight, the more dissatisfaction of the body parts), the morerecognition they pay to the mass media or the more concern their important others show, the more acts of body shaping and beauty treatmentthey exhibit. 4. Multiple regression analysis revealed that the model explained 33.9% of the variance in body shaping,the weight preoccupation scale is the best indicator.