品牌導向、附加價值與購買意願之研究：以CAMA CAFE之Beano品牌代表為例
| dc.contributor | 陳美燕 | zh_TW |
| dc.contributor | Chen, Mei-Yen | en_US |
| dc.contributor.author | 許建珠 | zh_TW |
| dc.contributor.author | Hsu, Chien-Chu | en_US |
| dc.date.accessioned | 2025-12-09T08:25:16Z | |
| dc.date.available | 2028-02-29 | |
| dc.date.issued | 2025 | |
| dc.description.sponsorship | 樂活產業高階經理人企業管理碩士在職專班 | zh_TW |
| dc.identifier | 012344102-48476 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/3e86221394789b9b32b5a6d3a25d26ae/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/126038 | |
| dc.language | 中文 | |
| dc.title | 品牌導向、附加價值與購買意願之研究：以CAMA CAFE之Beano品牌代表為例 | zh_TW |
| dc.title | A Study on Brand Orientation, Added Value, and Purchasing Intention: A Case Study of CAMA CAFE's Beano | en_US |
| dc.type | 學術論文 |