創新職業籃球聯盟之發展分析
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2022
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台灣體壇在經歷20年沒有職業籃球聯賽的潛沉後，2020年夏季有強調「二十年磨一劍」的P. LEAGUE+聯盟（稱PLG台灣職業籃球聯盟）再起，「台灣職業籃球聯盟」原本是因應COVID-19疫情下的產物，目的在於幫助台灣先前征戰東南亞職業籃球聯賽（ASEAN basketball league, ABL）的球隊，能夠在疫情封境情況下尋找出路與舞台，進而懷抱更大的理想、願景與使命希望能促成台灣職籃再起，且為了有別現有超級籃球聯賽（super basketball league, SBL），「台灣職業籃球聯盟」於是應運而生。本研究透過創新擴散理論，了解台灣籃球環境該如何打造出專業的職業籃球聯盟，經由球團的營運模式、球員的運動專業以及球迷的觀賞體驗，探討PLG如何延續這股熱潮成為永續經營的職籃品牌。
本研究針對台灣職業籃球營運的創新擴散理論特性，透過相對利益，相容性和複雜度進行質化探討，並以球團，球員及球迷的發展概念一致性作為調節變數，進行創新特性與體制理念中，對各個變數之間的關係進行探討。
本研究透過文獻資料歸納法及焦點團體法兩種方式建構分析模式和衡量指標，研究範圍設定為台灣職業籃球運動。
After 20 years of vacuum of professional basketball league in Taiwan sports world in summer of 2020, a Genuine professional league was formed. It is called Taiwan Professional Basketball League, as known as Plus League or PLG. The Initial objective are in 4 folds:1. To set up a playing stage for 2 local teams who last their playground due to the dissolution of ASEAN Basketball League, as known as ABL, because of the COVID-19 pandemic travel and other resistor actions imposed by governments. 2. To establish a playground to cultivate local talents. 3. To make professional basketball a national pastime, like NBA. 4. To generate sounding revenue for each member club. This study uses the Diffusion of Innovation theory to explore how Taiwan basketball environment can be a profitable and sustainable professional basketball league, PLG in particular.In the year of 2020, the P. LEAGUE+（PLG Taiwan Professional Basketball League）, which emphasizes "twenty years of sharpening a sword", has revived. The "Taiwan Professional Basketball League". The purpose is to help Taiwan's previous teams in the Southeast Asian Basketball League（ABL） to find a way out and a stage under the situation of the epidemic blockade, and then embrace bigger ideals. , vision and mission hope to promote the revival of professional basketball in Taiwan, and in order to differentiate the existing Super Basketball League（SBL）, the"Taiwan Professional Basketball League" has finally came into being. This study uses the theory of innovation diffusion to understand how Taiwan's basketball environment can create a professional basketball league. Through the operation mode of the team, the professional sports of the players and the viewing experience of the fans, it explores how PLG can continue this boom and become a sustainable business.
After 20 years of vacuum of professional basketball league in Taiwan sports world in summer of 2020, a Genuine professional league was formed. It is called Taiwan Professional Basketball League, as known as Plus League or PLG. The Initial objective are in 4 folds:1. To set up a playing stage for 2 local teams who last their playground due to the dissolution of ASEAN Basketball League, as known as ABL, because of the COVID-19 pandemic travel and other resistor actions imposed by governments. 2. To establish a playground to cultivate local talents. 3. To make professional basketball a national pastime, like NBA. 4. To generate sounding revenue for each member club. This study uses the Diffusion of Innovation theory to explore how Taiwan basketball environment can be a profitable and sustainable professional basketball league, PLG in particular.In the year of 2020, the P. LEAGUE+（PLG Taiwan Professional Basketball League）, which emphasizes "twenty years of sharpening a sword", has revived. The "Taiwan Professional Basketball League". The purpose is to help Taiwan's previous teams in the Southeast Asian Basketball League（ABL） to find a way out and a stage under the situation of the epidemic blockade, and then embrace bigger ideals. , vision and mission hope to promote the revival of professional basketball in Taiwan, and in order to differentiate the existing Super Basketball League（SBL）, the"Taiwan Professional Basketball League" has finally came into being. This study uses the theory of innovation diffusion to understand how Taiwan's basketball environment can create a professional basketball league. Through the operation mode of the team, the professional sports of the players and the viewing experience of the fans, it explores how PLG can continue this boom and become a sustainable business.
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創新擴散理論, 職業籃球, 質化研究, P. LEAGUE+, diffusion of innovations theory, professional basketball, qualitative research