台灣空調業經銷商訓練成效評估之研究─以A個案公司為例

Abstract

全球暖化效應，空調產品從奢侈品轉變為民生必需品，而冷凍空調消耗能源占全國用電量的25%。空調市場技術已自窗型冷氣機轉變成分離式空調，施工技術差異極大，施工品質優劣，成了空調產品性能是否能有效發揮的關鍵因素。因而本研究之個案公司自2005年起，投入大量經銷商教育訓練資源，希望提升經銷商員工施工品質。 過往研究，少有學者研究國內冷凍空調產業經銷商訓練成效，因此本研究之目的在於探究個案公司投入大量人物力資本於經銷商訓練，其受訓經銷商員工對個案公司訓練滿意程度（L1反應層次）及其學習成效（L2學習層次）。經過準實驗研究分析後，得到以下結論：（1）受訓之經銷商員工對個案公司課程滿意度高。（2）經過個案公司訓練過之實驗組經銷商員工後測成績與上課前之前測成績具有顯著提升；且實驗組經銷商員工後測成績明顯高於未受訓過之控制組經銷商員後測成績。研究成果希望作為相關產業的教育訓練管理者、企業經營者於經銷商教育訓練持續推動及未來投入資源之決策參考。Due to global warming, air conditioner product has become the daily necessaries from luxury goods that used to be. The national electricity consumption on air conditioner energy consumption is about 25%. The technology of air conditioner has been advanced to split air conditioner from window type air conditioner. Installation technique is the most important key factor that influences air conditioner products’ efficiency whether it could perform well or not. Therefore, since 2005, the company in this thesis has been investing plenty of the resources on dealer training to improve the quality of installation. In the past, the training effectiveness on dealer of the air conditioner industries are rare to be researched/studied by the scholars, therefore the purpose of this study is to research the case which has been investing plenty of the resources on dealer training After invested plenty of the manpower and the material resources, targeting on training satisfaction (L1 Reaction level) and learning efficiency (L2 Learning level) of trained dealer employees’. In this thesis iconclude that (1) Trained dealer employees are satisfied with training courses and, (2) After trained grades is obviously better than before and trained employees’ grades is obviously better than untrained. I hope the result of this thesis could be a reference for future training in relative industry.