全球在地化之理論與實踐：以台視台語新聞為例之分析

Abstract

二十世紀末以來，「全球化」與「民主化」為全球兩大趨勢。諸多學者嘗試從不同面向解釋全球化如何影響人類世界，從而出現全球在地化的論述。本文旨在以台視台語新聞為例，分析全球在地化之理論與實踐。首先，本文紹述全球在地化理論及新聞全球在地化概念，包括：全球在地化之概念緣起、全球在地化之概念意涵，以及全球在地化之理論觀點與理論之批判，進而歸納新聞全球在地化之分析策略，包括：全球與在地化新聞並重，在地話語呈現國際新聞，與在地話語轉譯國際新聞。其次，探討台視台語新聞製播之脈絡分析，包括：台灣台語新聞之發展脈絡，台視台語新聞製播近況，與台視台語新聞各階段特徵。復次，本文分析台語新聞在地話語呈現國際新聞之策略與實踐，包括：台視台語新聞之全球在地化策略與實踐方法，並以Robertson理論檢視全球在地化策略與實踐。接著，論述，台視台語新聞在地話語轉譯國際新聞之分析，分別為台語新聞全球在地化特徵之分析，台語新聞全球在地化內容之分析，從全球在地化現象檢視台語新聞。 結果發現，從全球在地化的理論來檢視台視台語新聞之實務，台視台語新聞符合全球與在地化新聞並重、符合在地話語呈現國際新聞、符合在地話語轉譯國際新聞等特徵；從台視台語新聞之實務來檢視全球在地化的理論，發現台視台語新聞的製播策略，符合全球在地化之理論；台語新聞的製播現況，符合全球在地化之實踐。

Since the late 20th century, globalization and democratization have become two defining global trends. For decades, numerous scholars have attempted to explain how globalization affected the human world from different perspectives. These discussions have helped shape the concept of glocalization.This paper aims to analyze the theory and practice of glocalization using TTV Taiwanese news as an example. This article first introduces the theory of glocalization and news glocalization, including the origin of the concept of glocalization, the meaning of glocalization and the theoretical viewpoints and criticisms of glocalization. The author then discusses the strategy for analyzing glocalization, which includes attaching equal importance to global and localized news, presenting international news in local discourse, and translating international news into the local language. This thesis then goes on to present a context analysis of the production and broadcasting of TTV Taiwanese news, including the development of Taiwanese news in Taiwan, the current status of TTV Taiwanese News production and broadcasting, and the features of TTV Taiwanese news at each stage. This is followed by another analysis of the strategy and practice of presenting international news in local discourse in the case of Taiwanese news. The author examines the glocalization strategy of Taiwanese news, the methods of practicing glocalization in Taiwanese news and the strategy and practice of glocalization based on Robertson’s theory. The chapter ends with an investigation of the practices of translating international news content for Taiwanese news production, including an analysis of the characteristics of the glocalization of Taiwanese news, an analysis of the content of Taiwanese news glocalization and an examination of Taiwanese news from a glocalization perspective.The results show that TTV Taiwanese news demonstrates the major characteristics of news glocalization: with global and localized news occupying equal shares, with a practice of presenting international news in local discourse, and with a process of translating international news into the local language. The major discovery reported in this thesis is that TTV Taiwanese news itself is a display of different levels of glocalization.