臺北市國小輔導人員知覺輔導室品牌形象與輔導自我效能之研究

Abstract

本研究旨在探討國小輔導人員知覺輔導室品牌形象與輔導自我效能之現況，與探究不同背景變項對國小輔導人員知覺輔導室品牌形象與輔導自我效能的差異情形，及分析國小輔導人員知覺輔導室品牌形象與輔導自我效能之關係，並瞭解國小輔導人員知覺輔導室品牌形象對輔導自我效能之預測情形。 本研究採問卷調查法，以自編之「輔導室品牌形象量表」及「輔導自我效能量表」組合而成的「國小輔導人員工作概況問卷」為研究工具，普查704位臺北市國小輔導人員，並回收有效問卷共575份，再以t檢定、單因子變異數、積差相關法，及迴歸分析法進行統計分析。本研究結果如下所述： 1.國小輔導人員知覺輔導室品牌形象整體為中上程度，各構念由高至低為「象徵性品牌形象」、「經驗性品牌形象」、「功能性品牌形象」。 2.國小輔導人員輔導自我效能情形整體為中上程度，各構念由高至低為「學校系統中的溝通效能」、「自我覺察與多元尊重」、「輔導網絡與資源運用的效能」，及「危機事件的處理效能」。 3.不同背景變項之國小輔導人員對知覺輔導室品牌形象有顯著差異，如性別「女性」、畢業系所為「輔導諮商心理相關系所組」、職位為「專業輔導人員」、服務年資「未滿5年」，及學校規模「23班以下」者，其輔導室品牌形象知覺較低。 4.不同背景變項之國小輔導人員對輔導自我效能有顯著差異，如性別「女性」、教育程度「未達碩士」、畢業系所「非輔導諮商心理相關系所組」、職位為「組長」，及學校規模「23班以下」者，其輔導自我效能較低。 5.國小輔導人員知覺輔導室品牌形象與輔導自我效能存在顯著正相關。 6.國小輔導人員知覺輔導室品牌形象對輔導自我效能具顯著預測力，且以「經驗性品牌形象」構念的預測力最高，但解釋力欠佳。 7.本研究依據研究結果進行討論及提出建議，以作為日後國小輔導人員、國小學校機構、國小師培機構等實務及研究層面之參考。

The purpose of this study is to understand the current state of primary school counselor offices regarding their brand image and counseling self-efficacy; to discern the discrepancies different variant conditions bring forth and to analyze the correlation within as well as to explore the possibility of assessing counseling self-efficacy through brand image evaluation. This study centers around a job overview survey targeting primary school counselors which can be broken down into two parts: a counseling office brand image scale and a counseling self-efficacy scale. The researcher interviewed 704 primary school counselors across Taipei City and retrieved 575 valid samples before running the data analysis through T-test, one-way ANOVA, Pearson correlation analysis and multiple stepwise regression analysis. The results from this research are as follow: 1.Counseling office brand image is above average among primary school counselors. 2.Counseling self-efficacy among primary school counselors is above average. 3.Counseling office brand image reveals significant differences among primary school counselors of different gender, educational background, job occupations, job tenure, and the size of the school they serve. 4.Counseling self-efficacy reveals a significant disparity among primary school counselors of different gender, educational level, educational background, job occupations, and the size of the school they serve. 5.Primary school counseling office brand image has a direct correlation with their counseling self-efficacy. 6.The three key notions that make up counseling office brand image for primary schools: Functional brand image, symbolic brand image, and experiential brand image in particular, all predict their counseling self-efficacy. 7.Reviews and conclusions may serve to provide future primary school counselors and teacher training programs with a guideline both in research and practice.