品牌身分認同對品牌公民行為之影響：探討工作活力中介效果與導師功能調節效果
| dc.contributor | 陳淑媛 | zh_TW |
| dc.contributor | Chen, Shu-Yuan | en_US |
| dc.contributor.author | 江千茹 | zh_TW |
| dc.contributor.author | Chiang, Chien-Ju | en_US |
| dc.date.accessioned | 2025-12-09T08:05:14Z | |
| dc.date.available | 2030-07-21 | |
| dc.date.issued | 2025 | |
| dc.description.sponsorship | 科技應用與人力資源發展學系人力資源發展碩士在職專班 | zh_TW |
| dc.identifier | 011712108-47651 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/cc1acdecd917ce1a20f12e1c6980ec45/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125132 | |
| dc.language | 中文 | |
| dc.title | 品牌身分認同對品牌公民行為之影響：探討工作活力中介效果與導師功能調節效果 | zh_TW |
| dc.title | The Impact of Identity Incentive Branding on Brand Citizenship Behavior：The Mediating Effect of Thriving at Work and the Moderating Effect of Mentoring Relationship | en_US |
| dc.type | 學術論文 |