轉化英雄角色形象於產品設計創作
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2021
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近幾年，美國超級英雄電影盛行，在全球電影市場上佔有極高的比例，不僅票房表現亮眼，角色 IP 周邊也是琳瑯滿目，充斥於我們的生活之中，而這些經由漫畫改編翻拍的電影，之所以能常獲得票房的成功，除了當中精緻寫實的視覺特效外，故事中主角的成長歷程也是主要因素之一。放眼當今主流的英雄電影， 內容大多是描述一位擁有天命或特殊能力的主角穿著制服四處打擊犯罪、拯救世界的過程，當中角色會經歷挫折、犯錯、選擇、犧牲與失去等考驗，且隨著難關一個個被突破，觀眾的心理往往也會感覺被一股正能量所激勵，進而對於現實生活中的不順遂重新燃起希望與面對的勇氣。除了影劇中擁有不凡能力的超人英雄， 生活中的警消人員、醫護員或環境關懷者，也常通過自身的精神、行為，激勵著社會大眾，協助建立起個人面對負面狀態的信心、動力；亦或者以自身行為做為榜樣，影響並改變大眾的行為模式，而這些可影響個人心理與行為的人物，正是體現了英雄的「救援者」與「先鋒者」的角色形象。本研究以英雄做為研究分析主題，探討角色內在個性特質與外部視覺形象的差異、特色及彼此間的關係，並將其概念重新詮釋為以「英雄」為主題之產品設計創作，探索英雄相關元素轉化應用於產品的設計手段以及產品和英雄之間的連結方法。首先，選擇「超級英雄」此一類別的人物角色做為主要研究對象。其次， 分析各角色的外觀造型與裝備道具，歸納整理出代表性配件與視覺特色，以及各元素安排設定背後的意義，並將其特徵類比成具相似意象的設計語彙，以利後續設計的應用。最後，以「關注議題」、「變身」與「產生形象」為目的，並選擇現實中長年存在且需被救治的環境相關議題為概念切入點，以「啟程」、「啟蒙」、 「回歸」等三階段，設計出三組具英雄主題之產品與互動體驗，藉此系列創作案例來分析英雄形象如何導入設計之中，爾後對設計方法進行評估，並提出建議。
In recent years, American superhero movies have become very popular, occupying a very high proportion of the global film market. Not only are they outstanding at the box office, but the character IP merchandise are also flooding our lives. In addition to the exquisite visual effects, the growth of the main characters in the story is also one of the main factors for the film's box office success. Looking at today’s mainstream hero movies, most of the content describes the process of a character with destiny or special abilities wearing a uniform to fight crime and save the world. The character will experience setbacks, mistakes, choices, sacrifices, and losses. When the difficulties are overcome one by one, the audience often feels inspired by a positive energy, and then rekindles hope and courage to face the difficulties in real life. In addition to heroes with extraordinary abilities in film and television, police officer, medical staff, or environmentalist in life often use their own spirit and behavior to inspire the public and help people build confidence and motivation to face negative conditions; Or they can use their own behavior as an example to influence and change the behavior of the public, and these characters that can influence personal psychology and behavior reflect the image of heroes as"rescuers" and "pioneers." This research takes heroes as the research theme, explores the differences, features and relationships between character’s personality and visual images, and reinterprets the concept as a product design with the theme of "hero", and explores the transformation technique of hero elements in product design and the connection method between the product and the hero. First, choose superhero characters as the main research object. Secondly, analyze the appearance and propsof each character, summarize the representative accessories and visual features, and the meaning behind the arrangement of each element, and compare these features to design vocabulary with similar concepts for use in design. Finally, with the goal of"concerning issues", "transformation" and "creating an image", and choosing environmental issues that have existed for many years and need to be treated as the conceptual entry point. Designed three sets of hero-themed products and interactive experiences in three stages: "departure", "initiation" and "return". This series of works analyzes how the heroic image is introduced into the design. Afterwards, evaluate the design method and provide suggestions.
In recent years, American superhero movies have become very popular, occupying a very high proportion of the global film market. Not only are they outstanding at the box office, but the character IP merchandise are also flooding our lives. In addition to the exquisite visual effects, the growth of the main characters in the story is also one of the main factors for the film's box office success. Looking at today’s mainstream hero movies, most of the content describes the process of a character with destiny or special abilities wearing a uniform to fight crime and save the world. The character will experience setbacks, mistakes, choices, sacrifices, and losses. When the difficulties are overcome one by one, the audience often feels inspired by a positive energy, and then rekindles hope and courage to face the difficulties in real life. In addition to heroes with extraordinary abilities in film and television, police officer, medical staff, or environmentalist in life often use their own spirit and behavior to inspire the public and help people build confidence and motivation to face negative conditions; Or they can use their own behavior as an example to influence and change the behavior of the public, and these characters that can influence personal psychology and behavior reflect the image of heroes as"rescuers" and "pioneers." This research takes heroes as the research theme, explores the differences, features and relationships between character’s personality and visual images, and reinterprets the concept as a product design with the theme of "hero", and explores the transformation technique of hero elements in product design and the connection method between the product and the hero. First, choose superhero characters as the main research object. Secondly, analyze the appearance and propsof each character, summarize the representative accessories and visual features, and the meaning behind the arrangement of each element, and compare these features to design vocabulary with similar concepts for use in design. Finally, with the goal of"concerning issues", "transformation" and "creating an image", and choosing environmental issues that have existed for many years and need to be treated as the conceptual entry point. Designed three sets of hero-themed products and interactive experiences in three stages: "departure", "initiation" and "return". This series of works analyzes how the heroic image is introduced into the design. Afterwards, evaluate the design method and provide suggestions.
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Keywords
轉化, 超級英雄, 類比, 設計語彙, transformation, superhero, compare, design vocabulary