消費者選擇飯店的屬性相對重要性研究
| dc.contributor | 沈永正 | zh_TW |
| dc.contributor | Shen, Yung-Cheng | en_US |
| dc.contributor.author | 吳麗萍 | zh_TW |
| dc.contributor.author | Khaing Zin Thet | en_US |
| dc.date.accessioned | 2022-06-08T03:01:58Z | |
| dc.date.available | 2021-09-15 | |
| dc.date.available | 2022-06-08T03:01:58Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | None | zh_TW |
| dc.description.abstract | More and more people like staying in hotels, and there are manycompetitive hotels in every country. Thus, it needs to attract many guests tochoose our hotel. So, this paper will find the importance level of hotel selectionattributes to assist hoteliers, managers, and entrepreneurs. This surveyquestionnaire uses constant sum scale to know exactly how much these attributesare important for guests. We use descriptive statistics to find the importance levelof hotel selection attributes for each factor by demographic characteristics. Thisresearch result represents the respondents who have been stayed at hotelbefore. Keywords: hoteliers, factor, hotel selection attributes | en_US |
| dc.description.sponsorship | 管理研究所 | zh_TW |
| dc.identifier | 60855034O-39691 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/22dd7308f9a60873c346298b381da97c/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/118367 | |
| dc.language | 英文 | |
| dc.subject | None | zh_TW |
| dc.subject | hoteliers | en_US |
| dc.subject | factor | en_US |
| dc.subject | hotel selection attributes | en_US |
| dc.title | 消費者選擇飯店的屬性相對重要性研究 | zh_TW |
| dc.title | The Importance Level of Factors in Hotel Selection | en_US |
| dc.type | 學術論文 |
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