消費者選擇飯店的屬性相對重要性研究

dc.contributor沈永正zh_TW
dc.contributorShen, Yung-Chengen_US
dc.contributor.author吳麗萍zh_TW
dc.contributor.authorKhaing Zin Theten_US
dc.date.accessioned2022-06-08T03:01:58Z
dc.date.available2021-09-15
dc.date.available2022-06-08T03:01:58Z
dc.date.issued2021
dc.description.abstractNonezh_TW
dc.description.abstractMore and more people like staying in hotels, and there are manycompetitive hotels in every country. Thus, it needs to attract many guests tochoose our hotel. So, this paper will find the importance level of hotel selectionattributes to assist hoteliers, managers, and entrepreneurs. This surveyquestionnaire uses constant sum scale to know exactly how much these attributesare important for guests. We use descriptive statistics to find the importance levelof hotel selection attributes for each factor by demographic characteristics. Thisresearch result represents the respondents who have been stayed at hotelbefore. Keywords: hoteliers, factor, hotel selection attributesen_US
dc.description.sponsorship管理研究所zh_TW
dc.identifier60855034O-39691
dc.identifier.urihttps://etds.lib.ntnu.edu.tw/thesis/detail/22dd7308f9a60873c346298b381da97c/
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/118367
dc.language英文
dc.subjectNonezh_TW
dc.subjecthoteliersen_US
dc.subjectfactoren_US
dc.subjecthotel selection attributesen_US
dc.title消費者選擇飯店的屬性相對重要性研究zh_TW
dc.titleThe Importance Level of Factors in Hotel Selectionen_US
dc.type學術論文

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