資訊圖像化應用於田中鎮地方形象宣傳社群平台創作研究
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2021
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具有「臺灣米倉」美稱的田中鎮是研究者的家鄉，目前深陷於人口老化、外移嚴重的危機中，因此如何宣傳地方形象，用無負擔的方式讓大眾了解田中鎮，便是本研究所需面對的挑戰。本研究目的在建立田中鎮地方形象，運用資訊圖像化創作手法，並搭配低成本的社群平台經營，期望塑造形象的同時廣泛曝光，達到地方文化傳遞與價值。首先以文獻探討了解資訊圖像化、地方形象塑造、台灣社群平台趨勢與田中鎮文化資源，接著進行案例分析，從臺灣大眾常用的Facebook社群平台之「地方形象宣傳」相關粉絲專頁中，由現有發表的圖文案例分析歸納出其經營模式及面臨的問題，藉以了解個案在經營地方宣傳之呈現與趨勢，並提出執行策略及整理出地方形象資訊圖像視覺執行細則。依據執行細則創作出符合Facebook社群平台經營使用的田中鎮懶人包及主題性貼文，經由文獻分析、案例研究及創作實證後，獲致五項結論：一、善用社群平台貼文系統並搭配不同排版與圖像設計，能豐富視覺層次及增加與觀眾互動；二、經由地方形象宣傳相關社群平台經營現況的探究，分析問題並整理出創作脈絡，能提升社群平台上圖像創作與影響力；三、地方形象社群平台的視覺執行細則擬定，能建構在經營及宣傳上圖像的視覺風格一致性；四、訊息正確性仍是資訊圖像創作上最重要的部分；五、利用元素拼貼的創作方式，能有效提高圖像的設計效率及維持風格調性。
Tianzhong, known as"Taiwan Micang", is the home of researchers and is currently mired in a serious crisis of aging population and emigration, so how to promote the local image and let the public know Tianzhong in an unburested way is the challenge that this study needs to face. The purpose of this study is to establish the local image of Tianzhong, to create by means of infographics, and to operate with low-cost community platform, to create images at the same time widely exposed, to achieve local cultural transmission and value.First of all, to explore the literature to understand infographics, local image shaping, Taiwan community platform trends and Tanaka Town cultural resources, and then to carry out case analysis, from the Popular Facebook community platform"Local Image Promotion" related fan page, published by the existing graphic analysis summarized business model and problems, in order to understand the case in the operation of local publicity presents and trends, and put forward implementation strategies and organize the local image visual implementation rules. According to the implementation rules, the creation of Tianzhong for dummies and thematic postings in line with the operation and use of the Facebook community platform, through literature analysis, case studies and creative empirical evidence, obtained five conclusions: 1. The model of the application of infographics to the Facebook social platform; 2. The exploration of the operating status of the relevant social platform for local image promotion; 3. The formulation of the visual implementation rules for the application of local image infographics and images to the social platform; 4. Place of creation difficulties in image promotion of information and images; 5. the design mode of images on the operating community platform.
Tianzhong, known as"Taiwan Micang", is the home of researchers and is currently mired in a serious crisis of aging population and emigration, so how to promote the local image and let the public know Tianzhong in an unburested way is the challenge that this study needs to face. The purpose of this study is to establish the local image of Tianzhong, to create by means of infographics, and to operate with low-cost community platform, to create images at the same time widely exposed, to achieve local cultural transmission and value.First of all, to explore the literature to understand infographics, local image shaping, Taiwan community platform trends and Tanaka Town cultural resources, and then to carry out case analysis, from the Popular Facebook community platform"Local Image Promotion" related fan page, published by the existing graphic analysis summarized business model and problems, in order to understand the case in the operation of local publicity presents and trends, and put forward implementation strategies and organize the local image visual implementation rules. According to the implementation rules, the creation of Tianzhong for dummies and thematic postings in line with the operation and use of the Facebook community platform, through literature analysis, case studies and creative empirical evidence, obtained five conclusions: 1. The model of the application of infographics to the Facebook social platform; 2. The exploration of the operating status of the relevant social platform for local image promotion; 3. The formulation of the visual implementation rules for the application of local image infographics and images to the social platform; 4. Place of creation difficulties in image promotion of information and images; 5. the design mode of images on the operating community platform.
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田中鎮, 地方形象, 社群平台, 資訊圖像, Tianzhong, Local Image, Community Platforms, Infographics