幾何錯視應用於臺中市動態識別之創作研究

Abstract

伴隨著設計語言多樣且不斷豐富，城市品牌形象的建立日新月異，然臺中市相較於國外城市標誌價值的定位與形塑方面中，較缺乏可識別性、獨特性與通用性。為了符合當前時代人們的審美觀，考慮其延展性。本研究希望透過分析幾何錯視的設計手法結合動態識別，創造出獨樹一格的多元概念的品牌形象，促進城市形象提升。本研究在文獻內分析出幾何錯視中三大種幾何錯視現象有幾何圖形錯視、疊紋錯視與周邊漂移錯視，以及四大類常見的錯視手法如對比錯視、漸變（具有反覆）錯視、分割錯視、重疊錯視，打造多維度空間感的圖形元素。而經由案例分析出六種動態識別創作手法，包含了容器框架、延展、網格、公式化置換、拆解與重組與參數變量。最終創造出三組以幾何錯視手法應用於臺中動態識別的城市標誌，並延伸輔助圖形與一系列視覺識別應用，作為創作實驗的成果。從中發現：（一）以幾何錯視手法應用於城市標誌設計，具有豐富之視覺異想空間與魅力，強化與眾不同的價值，進而為城市帶來行銷新範例。（二）提出動態識別設計導入城市品牌之概念。衍生出特定變動的邏輯手法，因應城市標誌與時俱進與因地制宜，城市品牌能彈性靈活應用於不同場合產生系統化的視覺調性，打造個性化與差異化的城市識別。With the diversity and richness of design language, the establishment of urban brand image is changing rapidly. Compare with the foreign city logos taichung city is less recognizable, unique and versatile. Considering its malleability for satisfy the current era aesthetic view. Therefore, this research hopes to combine the design techniques of analytic geometric optical illusion into dynamic identity to create a unique and multi-concept b-rand image and promote the improvement of the city's image. In this study, the three major types in geometric optical illusion are analyzed in the literature: geometric illusion, moiré illusion, and peripheral drift illusion, and four common illusion techniques such as contrast illusion, gradual (with repetition) illusion, segmentation illusion, Overlapping the illusion, creating a multi-dimensional spatial sense of graphic elements. Th-rough case analysis, six dynamic identification creation techniques are found, including container and frame,extension, grid, formula replacement, disassembly and reorganization, and parameter variables. In the end, three sets of city logos were applied to Taichung's dynamic identity using geometric optical illusion techniques, and extended auxiliary graphics and a series of visual recognition applications as the results of creative experiments. (1) City logos design with geometric optical illusion have a rich fascinating and whimsical illusion effect enhance the unique of city marketing. (2) Propose the concept of introducing city brand into dynamic identity design, which drive the specific changed logical approach. In response to city logos move with the times and location, city brands can be flexibly applied to different occasions and produce a systematic visual tone, creating a personalized and differentiated city identity.