客家意象之創意生活產品設計創作研究-以燈具為例

Abstract

桐花祭在客家委員會的推廣下，有助於將客家文化深植於在人們心中，其具有「客家意象」等商品在客家文化的薰陶下，設計師將文化所帶來的象徵價值，經由設計手法使得意象傳達到消費者心中。因此，幫助設計師將意象應用於商品設計，並獲得消費者認同的過程，是文化創意商品能否成功的重要因素。本研究藉由符號學分析將客家文化轉化成文化符碼，並深植於商品化過程，據此建構一具效益之文化創意商品設計開發模式，以提供文化創意相關產業及設計師對於客家文化符碼在創意設計上之應用。文獻探討客家意象的尋找、文化創意商品、現代符號學理論，並透過國內具客家意象之產品進行案例分析，了解如何將文化意象轉化於產品意象，以及意象上是否有依循的脈絡或規則。 研究結果為建立一設計模式，分為(1)策略層、(2)意義層、(3)技術層。策略層為主題情境之串聯、意義層為符碼意象之轉化、技術層為產品具化後之形式美學分析，並以燈飾實證此模式並進行設計創作，創作成果為一系列具客家意象的系列燈具，產品於型態、意象、功能及質感上經過設計模式的考量，順利聚焦設計要素。藉由符號學說明文化符碼來源和依據，並確認符號與週遭的經驗、環境及使用者本身的連結，並利用模式的操作，所創作之產品，亦達到意象傳遞的效果，說明此模式乃具有其可行性，。然而，設計模式是系統化的設計流程，從意象資料的收集，從中找尋合適的意象並進行手法上的轉化，最後以符碼分析探討其產品具體化之型態。因此，從符號學之觀點探討文化中的脈絡，讓設計者更容易從脈絡中擷取意象的細節，在最終產品型態上，使得消費者在腦中產生意象的留存。The Hakka Tung Blossom Festival promoted by Hakka Affairs Council has been successful of building up the image of Hakka culture deeply in people’s mind. With the nurture of a great diversity of product that fulfilled with abundant Hakka image, designers convey the image to consumers minds by the symbolic value brought by Hakka culture.Therefore, the key factor to decide if a cultural creative product successful is to help designers apply imagery to product design and acquire consumer adoption. Based on semiological analysis, transforming the Hakka culture into cultural symbols with shedding much light on the commercialization process, the study constructs a developing model of beneficial cultural creative products in order to provide application on creative design about Hakka cultural symbols to those cultural creative related industry and designer. The literature review, including Hakka image search, cultural creative product, and Modern Semiotics, with the case study of the product with domestic Hakka image, enlightened how to transform the cultural imagery into product imagery and also indicated the followed context or rules. The research results in establishing a design mode, which is divided into (1) Strategy dimension (2) Signification dimension (3) Technique dimension. Strategy dimension is the series of theme scenarios; Signification dimension is the transformation of symbol image; Technique dimension is the aesthetics analysis of the concretized product. The mode is demonstrated with lightings, and the design and creation is executed with a series of lamps full of Hakka image. With detailed consideration of the design mode including pattern, image, function, and texture, the product successfully got all the design elements gathered.The model has its feasibility based on the source and the basis of cultural symbols described with Semiotics, the confirmation of the experience of symbols and surrounds, the links between environment and users, the product created with the study model. However, the design mode is a systematic design process, in which searching for the appropriate image and conducting the conversion of techniques from the information collection of imagery, and eventually came to a discussion of the pattern of the product concretization. Therefore, exploring the culture context from the point of view of semiotics enables designers an easier way to capture the image from the detail of context so that the final produced product can stays in consumers mind in a form of imagery.