博物館觀眾藝文生活型態與休閒滿意度相關研究-以台北市立美術館為例

Abstract

本研究以台北市立美術館為研究場域，旨在探討博物館觀眾藝文生活型態、休閒滿意度的現況及其關係，並分析不同背景變項之北美館觀眾，其藝文生活型態及休閒滿意度之差異情形。問卷調查以北美館觀眾為母群體，採便利抽樣，並以「台北市立美術館觀眾藝文生活型態與休閒滿意度調查問卷」，共發出400份問券，回收率為100%，有效問卷為385份，可用率為96%。所得資料以描述統計、t考驗、單因子變異數分析、皮爾遜積差相關以及簡單迴歸等統計方法進行資料分析。根據資料分析結果，本研究的結論與建議如下：

壹、結論 (一)北美館觀眾藝文生活型態為中等程度，而在休閒滿意度達中上程度。 (二)北美館觀眾之藝文生活型態現況受性別、婚姻、停留時間、參觀次數參觀同伴及有無從事藝術相關工作影響而有所差異。 (三)北美館觀眾之休閒滿意度現況受性別、教育程度、參觀次數、參觀同伴及有無從事藝術相關工作影響而有所差異。 (四)藝文生活型態與休閒滿意度有顯著正相關。 (五)藝文生活型態對休閒滿意度有顯著預測力。 貳、建議 一、對北美館館方的建議:分別針對女性觀眾、家庭親子族群、藝術相關工作者及學生族群規劃活動或服務。 二、對未來研究者的建議:可就研究對象、研究時間、研究性質，展覽屬性及研究變項作不同面向的探討，豐富觀眾研究的成果。

The main purpose of this study is to understand visitors’ art life styles, leisure satisfaction, and the status of their relations at the Taipei Fine Art Museum. The convenience sampling method is conducted. To collect data of this study, 400 questionnaires are sent. 385 of them are effective. Descriptive statistics, t-test, reliability analysis, one-way ANONA, Pearson product-moment correlation and Simple regression analysis are utilized to analyze data. The conclusions and suggestions were listed as follows. 1. Conclusions (1) visitors’ art life styles were rated average, and leisure satisfaction is rated intermediate-high. (2) The gender, marriage status, visiting hour, companion, and artistic work affect the art life styles. (3) The gender, education background, visiting hour, companion, and artistic work affect the leisure satisfaction of visitors. (4)There were significant positive correlation between art life styles and leisure satisfaction. (5)The leisure satisfaction can be significantly predicated by art life styles.

2. Suggestion (1)For Taipei Fine Art Museum: Plan activities or services especially for feminine visitors, family visitors, artistic workers and students.

(2)For future researchers Further Research in the aspects of object of study, research time, research technique, exhibition property, and variable of study, to expand the visitor study。