戰後臺灣春節風俗變遷之研究：以聯合報、經濟日報報導為探討中心（1951-2019）

Abstract

本研究之目的在探討戰後至今，臺灣春節風俗的發展情形，比較不同年代的風俗有何變化，主要的差異體現在哪些部分，分析各個風俗是否式微或出現新的過節形式，以及因應時代做出了何種調適。

本研究依據研究主題，運用文獻分析法，蒐集1951至2019年《聯合報》及《經濟日報》相關報導，探討拜年、送禮、圍爐、發紅包、春節旅遊五項風俗變遷過程，並建構其發展簡史，進一步結合政治、經濟、社會、科技等時代背景，分析此些背景因素對風俗變遷的影響。

研究發現戰後臺灣並未完全改變過往春節風俗，大多是在原有基礎上增添新的過節方式，且變遷過程受到政府政策倡導、社會結構變化、大眾觀念改變、商業發展、經濟狀況好轉，及科技進步等影響。

The purpose of this research is to explore the transformation of Chinese New Year customs in Taiwan from the post-war period to the present, and to compare the customs differences between each generation in the past decades. The main focus of this research is whether there were declines or new forms of festivals and whether various customs were adapted to the changing times.

Based on the research topic, literature analysis was adopted in this study to collect relevant reports from the United Daily News and the Economic Daily News from 1951 to 2019. This research explores the changes of five Chinese New Year customs, including New Year's visit, gift-giving, reunion dinner, red envelopes, and spring travel, and then constructs a brief history of their development. In addition, this research also combines politics, economy, society, and technology to analyze the influence of these factors on customs.

Research has found that after the war, the five Chinese New Year customs have not completely changed in Taiwan. Most of them have added new ways to celebrate. The process of change is affected by government policies, social structure, popular perceptions, business development, economic conditions, and technological progress.