探討地方創生中社區與企業的協力關係─以宜蘭朝陽社區與茶籽堂為例

Abstract

隨著全球化與都市化的社會變遷影響，臺灣城鄉發展急遽擴大，也出現了人口集中都市、就業機會不均及地方產業空洞、地方建設停滯等問題。我國因此借鏡日本政府的概念，開發許多與地方創生有關的政策計劃，行政院也將2019年訂為「臺灣地方創生元年」，並以「均衡臺灣」為主要政策，作為推動「地方創生」之主軸。其中企業投資故鄉是國發會積極推動的策略之一，以實務觀之，企業組織所能提供的資源及視野是社區地方創生發展的絕佳動力，因此社區和企業在地方創生中究竟是如何進行互動、合作，即「社區與企業之協力關係」自然有詳加了解及探究之必要。本研究針對地方創生，深入探討社區與企業組織之間的協力關係，運用文獻搜集法以及深入訪談法，搜集地方創生以及協力關係之相關文獻，針對研究對象及計畫加以了解。再透過個案的訪談，深入探究其協力關係的發展，梳理統整個案在地方創生的協力原則與精神、雙方的協力架構，同時了解協力所產生的效益及影響。研究對象以宜蘭大南澳地區的朝陽社區與其地方創生計畫執行單位茶籽堂企業為例。研究結論顯示，地方創生中社區與企業的協力關係：一、尊重地方為首要精神，避免以城市價值想像地方鄉鎮發展；二、破除團體的本位主義心態，有助於推進良好的協力關係；三、以合適的企業支持系統，為鄉村帶進創新的能量，重新啟動地方活力。With social changes of the background of globalization and urbanization, the gap between urban and rural areas in Taiwan is widening, and some problems have emerged as a result, including the development of population towards the city, unequal employment opportunities and industrial relocation. Therefore, Taiwan referred to Japan's regional revitalization strategy and made many policies related to regional revitalization. The Executive Yuan announced that 2019 is “the first year of regional revitalization” of Taiwan, and mainly focused on “balanced development throughout Taiwan,” in an effort to strive for regional revitalization. Corporate investment is one of the active strategies conducted by National Development Council. Practically, the resources and insights provided by enterprises are the best power for the development of regional revitalization. Thus, there is necessity to further understand and research how communities interact with corporations in regional revitalization, namely, collaborative relationship between communities and enterprises.Implementing literature review and in-depth interview to gather related information, this qualitative research delves into the collaborative relationship between communities and enterprises from the aspect of regional revitalization in order to reach a deeper understanding of the research object and plan. With case interviews afterwards, I further researched the development of the collaborative relationship and compiled the research object’s discipline and its spirit of interrelationship, their collaborative structure while learning the benefit and impact of this relation. The object of this research is Jhao Yang Community in Yilan and Cha Tzu Tang, the organizer of the community’s regional revitalization.The conclusion suggests the collaborative relationship between communities and enterprises is as follows: (a)The first priority is to respect the locals and avoid imagining the development of the rural area based on the values held by cities. (b)Getting rid of parochialism facilitates building great collaborative relationship.(c) A proper corporate support system empowers rural areas to have innovation and reactivate local energy.