企業員工使用電子書行為意圖之研究

Abstract

隨者資訊科技的快速發展及數位時代的來臨，知識的傳播並非只能藉由傳統的紙本媒介進行，在現今網路化與數位化的普及之下，企業為了因應不同學習者的學習能力和學習時間，越來越多的企業使用數位學習，而電子書就是數位學習的一環。 台灣目前電子書的發展策略以學校基礎教育為主。故若能了解員工接受電子書進行教育訓練並持續使用的關鍵因素，則將有助於克服傳統教育訓練上的時間性、空間性等缺點。因此，本研究目的在於了解影響企業員工使用電子書進行學習意圖的可能原因。 本研究以問卷作為實證研究，以國內A產險業公司業務人員為研究對象進行調查研究，共發出185份問卷，回收有效問卷為184份，其研究結果顯示：（1）績效期望對行為意圖有正向影響；（2）努力期望對行為意圖有正向影響；（3）社會影響對行為意圖有正向影響；（4）促成因素對使用行為有正向影響；（5）行為意圖對使用行為具有正向影響；（6）任務特性對任務科技識配度有顯著影響；（7）科技特性對任務科技識配度有顯著影響；（8）任務科技適配度對行為意圖有顯著影響。With the rapid development of Information Technology and the coming of digital age, the dissemination of knowledge is not only via the traditional media on papers. Nowadays due to the popularization of the Internet and digital communication, there are growing numbers of modern enterprises employ digital education and training, and the E-book is a part of which. In Taiwan, the main E-book development strategy focuses on the basic school education. The crucial factors how E-books education and training can be accepted by employees and implement continuously might be able to overcome the disadvantages of traditional educational training such as limitation of time and location. Therefore, the main purpose of the research is to understand the possible reasons which can influence the intention of employees about learning by E-book. In this study, use the questionnaire as empirical research study to investigate domestic A insurance industry business staff issued a total of 185 questionnaires were valid questionnaires for a total of 184, the results are as follows: (1)Performance expectancy will have significant positive influence on behavioral intention.(2)Effort expectancy will have significant positive influence on behavioral intention. (3)Social influence will have significant positive influence on behavioral intention.(4)Facilitating condition will have significant positive influence on actual behavior. (5) Behavioral intention will have significant positive influence on actual behavior. (6) Task characteristics will have significant positive influence on task-technology fit. (7)Technology characteristics will have significant positive influence on task-technology fit.(8)Task-technology fit will have significant positive influence on behavioral intention.