解構主義應用於社會議題海報之創作研究

Abstract

隨著人類文明的發展以及當代社會的快速變遷，環境與社會議題越趨複雜；各文化階層間的不同價值觀不斷浮現。解構主義自1960年代發展以來，其所強調的「去中心化」思維一直深刻的影響至當代。在面對近年來從台灣到國際上不斷發生的社會運動、事件與議題，本研究認為其背後的內涵與解構主義所具有的強烈批判性有著一定程度的連結；並且，由解構主義所主張的多元、自由、反權威等觀念，更是人們在面對各種社會事件時應具有的態度：不將思維侷限於狹隘的二元對抗，而是以更加多元的態度去容納。本研究旨在連結此二具有一定關聯性的社會議題與解構主義進行創作。透過對解構主義理論的分析，以及其於視覺藝術、建築、平面設計領域應用手法的比對彙整，將之轉化為視覺語彙，建構出此哲學理論運用於平面設計之方法；並以當代重要的「環境保護」、「國際衝突」、「社會政治」、「個人身心衛生」四大議題作為創作內容；透過平面設計中具有優秀表現與傳達能力的「海報」載體呈現。解構主義比起作為一種特定的風格，更像是一種開放的提問方式；本研究最終共獲得十項解構主義應用於平面設計之表現方法，分別為：「分割」、「拆解」、「重疊」、「集合」、「變形」、「殘缺」、「動態」、「多義」、「多元複合」、「自由隨機」；並透過創作實證，印證「解構主義」應用於「社會議題」時，在平面設計傳達上之聯結性與貼切性。希冀藉由此次創作，提供設計領域人員在圖像設計與應用上的新思維與新方向，亦透過海報此項媒體的視覺表現力與傳達力，讓更多人了解我們所身處的時代、文化與社會；進一步深入關懷與思考，展現設計的藝術性與教育性。

With the development of human civilization and the rapid change of the contemporary society, environmental and social issues become more and more complicated. Different values among various cultures and social strata gradually emerge. Deconstruction has developed since the 1960s, its emphasis on de-centralization has always had a profound impact on the contemporary world. In the face of continuous social movements, events and issues from Taiwan to all over the world in recent years, this study consider that the connotation behind these things have relation with the criticalness part of deconstruction. Moreover, the pluralism, freedom and anti-authority which are advocated by deconstruction also should be an important attitude for people to deal with social issues. People should not confine themselves to a narrow binary opposition but a more pluralistic perspective to tolerate. The purpose of this study is to combine this two related things (social issues and deconstruction) into a creation. Through the analysis of deconstruction theory, and its application methods in visual Arts, architecture and graphic design, then transform this philosophical theory and concept into a visual vocabulary and methods in graphic design. In the light of contemporary important issues: "Environmental protection", "International Conflict", "Society and Politics", and"Personal Physical and Mental Health "as the contents of this creation; and use "Poster" as a carrier science it has an excellent expressiveness and communication skills in graphic design. As deconstruction is more similar to an open way of questioning than a style. The final results of this study adopt ten methods of deconstruction theory in graphic design, which are “slice”, ”dismantle”, ”incomplete”, ”dynamic”, ”polysemy”, ”assemble”, ”overlap”, ”deform”, ”multiple compound”, and ”free and random”. And through the empirical creations, proof the connection and compatibility between social issues and deconstruction in the communication of graphic design. Hoping to provide new ideas, directions and application in graphic design; and through the expression and communication of poster, let more people to care and think about our times, culture and society in depth, also showing the artistic and educational meaning of design.