體育運動大辭典數位轉型歷程之探究

Abstract

隨著科技的快速發展與全球數位化浪潮的推動，數位轉型已成為當代各行各業無可迴避的重要趨勢。在人工智慧、大數據、雲端運算等新興科技的驅動下，企業與組織紛紛導入數位化解決方案，以提升運營效率、強化競爭力，並回應瞬息萬變的市場需求與使用者行為的改變。此一轉型風潮也逐漸延伸至公共服務與教育領域，其中，體育知識的保存與傳遞亦面臨相對的挑戰與機會。 《體育運動大辭典》作為我國體育領域重要的專業知識平台，自初版紙本問世以來，即承載眾多體育學者的研究成果與心血投入，內容涵蓋運動科學、教學方法、競賽制度等多元面向，長年來成為教師授課、學生學習、研究人員與實務工作者查詢運動知識的重要工具。隨著資訊技術發展與教育部體育署的政策推動，該辭典自 2010 年代起逐步進行數位化轉型，並透過「運動詞庫優化暨管理計畫」持續更新內容、強化功能與提升查詢效能，致力於建構一套具有延續性與公信力的運動知識平台。然而，2024 年起因應教育部整體政策整併方針，《體育運動大辭典》原有平台正式併入教育部語文教育資源整合網站「樂詞網」，導致原平台部分功能遭到簡化，如互動模組與關鍵詞延伸查詢等使用者高度評價之設計遭到移除，界面亦趨於一般化。此一變革雖符合行政整併效益考量，卻也引發部分長期使用者與計畫參與者的失落與質疑，亦反映出數位轉型不僅是技術工程，更涉及使用經驗、制度延續與文化價值的再建構。本研究旨在以學術角度紀錄《體育運動大辭典》自紙本至數位、再至平台整併的轉型歷程，透過質性研究方法進行文件分析，並輔以科技接受模型（TAM）探討使用者對數位平台轉型後之接受程度與實際使用情形。研究聚焦於知覺有用性、知覺易用性、使用態度與使用行為等構面，分析平台轉型對使用經驗與價值認知的潛在影響。同時亦運用 PEST 分析與SWOT 分析，系統檢視辭典所處之外部環境與內部條件，釐清平台整併背後的政策脈絡與未來可能性。

With the rapid development of technology and the global trend of digitalization, digital transformation has become an inevitable challenge across all industries. Driven by emerging technologies such as artificial intelligence (AI), big data, and cloud computing, organizations are actively adopting digital solutions to improve operational efficiency, enhance competitiveness, and respond to changing market demands and user behaviors. This transformation also extends to public services and education, where the preservation and dissemination of sports knowledge face new opportunities and challenges. The Sports Dictionary has served as a key professional knowledge platform in Taiwan’s sports field. Since its initial print publication, it has integrated the efforts of many scholars and covered diverse topics such as sports science, pedagogy, and competition systems. Supported by the Sports Administration’s long-term “Sports Terminology Optimization and Management Project,” the dictionary has undergone gradual digital transformation since the 2010s, continually improving content quality and search efficiency through system upgrades and user feedback. In 2024, the platform was merged into the Ministry of Education’s language resource website “LexWord.” However, this integration simplified the system, removed key interactive features, and raised concerns among long-term users and contributors. This shift highlights how digital transformation involves not only technical change but also affects user experience, institutional continuity, and knowledge value. This study adopts qualitative research through document analysis, using the Technology Acceptance Model (TAM) to explore user perceptions of the platform. PEST and SWOT analyses are also applied to assess structural factors and future development potential within the policy integration context.