花葉紋樣之視覺轉化於設計運用與研究

dc.contributor梁桂嘉zh_TW
dc.contributor.author林銘程zh_TW
dc.date.accessioned2019-09-05T02:59:27Z
dc.date.available2006-12-31
dc.date.available2019-09-05T02:59:27Z
dc.date.issued2006
dc.description.abstract花卉植物稱得上紫嫣紅、風姿綽約,具有很高的觀賞價值,受到人們的屬意和喜愛,而作為文學與藝術的題材,它飽 著文化的精神,成為審美的理想標準,絢麗多姿,蘊含豐富的藝術型態,也反過來改造和陶冶人們的心靈,花卉植物裝飾藝術,花葉紋樣正是在此與文化的互相依存和滋潤中,從遠古的萌芽時代逐漸步向成熟世界展現其優美而獨特的風華。 自古迄今,有關花的佳話和軼事,流傳既多而廣:屈大夫滋蘭九 、陶淵明採菊東籬、李白進章解語、杜甫感時濺淚、白居易詠蓮吟柳、林和靖梅妻鶴子。從出土的遺址發現,早期彩陶即已描繪著許多題材不明顯的花葉紋樣,從審美與實踐來看花葉紋樣最具可信性,其主體審美意識在生產實踐或視覺傳達上的表現更是淋漓盡致。 在視覺設計的表現中,造形是美感的重要指標之一。造形語法中,形態(Form)為造形首要素;包括外形(Shape),為整體性的總稱。加上色彩、質感、動態、空間…等要素的配合,而成為造形。形態與意涵之間存在著相對的關係性;以完形(Gestalt)輔成具美感視覺形式。意涵賦以表現具有統一的整體,而為符號;以相關符碼,作為傳達語彙,進而達成具美感與喻涵、正確與快速的溝通;因而形、意在視覺語彙傳遞活動中,亦即後現代造形思考的重點。而造形的根源探討具有許多面向,「師法於自然」即是造形探究中,觀察的客體之一,其包含最大範圍與最具價值的參考;本主題探討自然形態的花卉與葉子形體儀態解析為主軸,仿視覺生設計的角度,以後現代造形原理為依歸,藉由蒐集與觀察法進行結構推演,尋找其造形的脈絡,並以造形之符號性法則為研析,於其中發掘視覺造形新形態的應用。創意的發掘,通常源自於設計者對周圍客體的主動觀察與轉化,經由解析方式的重組與創造,更能完成對新生命力的呈現,亦能使造形思考更臻完美。 本研究希望藉自然界為客體泉源,尋找造形創作的精神性脈絡與理性造形意涵結合後的符號傳達,期能在視覺設計上的創作思維有更多的創意。並歸納以下三點結論: 1 花葉紋樣應用於視覺傳達上所能發揮的視覺張力非常劇烈,如能運用於平面設計海報、影像設計等,將可造成更為有效的注目性與傳達性效果。 2 花葉紋樣要發揮到極致就必須要同時考慮到「外在的圖樣表現」與「內在象徵意義」兩項要素。 3 圖樣的視覺語言充滿許多意涵,透過設計要素的編排可獲得極佳的傳達功能。 關鍵詞:視覺語彙、視覺傳達zh_TW
dc.description.abstractFloral plants, appreciated and loved by people, are good materials for literature and art. As they are rich in the spirit of culture, they have become the ideal standards of estheticism. In ancient China, there were many famous poems regarding the interesting stories and anecdotes of flowers. In the expression of visual design, modeling is an important index sign of the esthetic sense. In a sense, “form” is the primary element of modeling, and “shape” included. The study hopes that we can have more creativity in visual design. Also thanks to the study, we can reach three conclusions. (1) When floral pattern is applied in the visual communications, it can bring visual tension into full play very intensely. If it is applied in the plane surface design posters or video designing, it can result in more effective, remarkable and communicable effect. (2)If we want to bring floral pattern into full play, we have to think over the two elements:「external expression of a design」and「internal meaning of a symbol」at the same time. (2) The visual languages of a design are full of many kinds of conceptions, therefore, we can achieve excellent communicable functions through arranging design elements in order. Keywords: visual languages visual communicationen_US
dc.description.sponsorship設計學系zh_TW
dc.identifierG00H2632001
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G00H2632001%22.&%22.id.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/102978
dc.language中文
dc.subject視覺語彙zh_TW
dc.subject視覺傳達zh_TW
dc.subjectvisual languagesen_US
dc.subjectvisual communicationen_US
dc.title花葉紋樣之視覺轉化於設計運用與研究zh_TW
dc.titleVisual Effect of Flower and Leaf Applied in Designen_US

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