Ｑ版風格LINE貼圖設計之創作研究-以四面佛為例

Abstract

本研究將以設計師角度出發，先運用文獻探討針對貼圖的發展做出趨勢分析，以保羅．艾克曼的臉部表情編碼系統，與魯道夫．拉邦的拉邦運動分析論，概略分析熱門貼圖的表情與動作，並結合宗教人物Ｑ版貼圖的案例研究，例如Ｑ版元素中重要的頭身比例、五官比例、趣味肢體動作等，使貼圖讓使用者覺得可愛並且具有療癒感的同時，提升人們對四面佛的好感度，藉由增加使用者購買貼圖的意願，進而發展四面佛在台灣的曝光率與知名度。研究過程包含：（1）分析現有熱門LINE貼圖之設計要點、重點元素、特色風格來確立角色識別度及形象的一致性（2）了解四面佛這尊神祉，了解其特色元素與文化形象（3）再輔以問券進行貼圖7項類別：「狀態類」、「流行語類」、「動作類」、「問候類」、「情緒類」、「答覆類」、「撒嬌類」的喜好度調查以及專家訪談分析之結果進行綜整（4）依據上述訪談經驗與問券喜好度調查結果做為創作依據。最後設計出21款四面佛Ｑ版貼圖為作品，並依照其內容進行情境模擬，並透過線上展覽的形式作為呈現，並蒐集觀展者意見後得出結論共三項：（1）行動即時通訊軟體上貼圖的設計核心為設計元素的界定（２）貼圖設計專家以生活中的要素做為設計核心（３）以年輕化與共鳴感、稀有性提升貼圖設計之差異化價值。At the designer’s perspective, the study was conducted as follows: Initially, the literature review was employed to process the trend analysis of the stickers development history; Later, the schematic analysis of expressions and actions of popular stickers was processed by the Facial Action Coding System (FACS) created by Paul Ekman and the Laban Movement Analysis (LMA) system created by Rudolf Laban; and Lastly, the case study on the Q version stickers of the iconic religious figures e.g. the crucial head lengths, Proportion of facial features and delightful postures was conducted. By rendering the endearing and healing feel of stickers to users and enhancing the public favorability of Phra Phrom, not only the users’ willingness to purchase the stickers is motivated but also the exposure (visibility) and reputation (fame) of Phra Phrom thrive in Taiwan. The research procedure was as follows: 1. Role identification and image consistency were confirmed by analyzing the design key points, key elements and characteristic styles of the present hot LINE stickers; 2. Phra Phrom Himself and His characteristic components and cultural image were fully understood; 3. The results obtained from the favorability survey in terms of State/Status, Slogan, Action, Greeting, Feelings/Emotion, Reply, Flirting stickers i.e. 7 types and the expert interview analysis were compiled and concluded; and 4. The preceding findings served as the basis to create the series of 21 Phra Phrom Q version stickers eventually. In the final phase, the sticker-based scenario was simulated under the content one by one i.e. 21 simulations with each simulation shown in the online exhibit form and the viewers’ opinions were collected to obtain the concluding remarks as follows: 1. The instant messaging apps stickers design core defines the design elements; 2. The sticker designer’s design core depends on the components in life; and 3. Pro-teen and pro-youth, relatedness and rarity advance differentiation value of stickers design.