臺灣電子報電影報導與電影票房關係之研究

Abstract

2008年「海角七號」上映，替逐漸沒落的國片開啟了復興的浪潮，在新聞媒體的報導下更有了推波助瀾之效果，而臺灣電影產業也開始被國人所重視，本文旨在研究透過媒體的報導，對於臺灣電影的票房是否會產生影響，產生的影響為何，並進一步區隔出報導媒體的性質，以國人使用頻率最高的網路媒體做為研究對象，針對2008下半年~2011上半年間電子報媒體對於臺灣電影的報導內容進行分析，輔以次級資料分析法，在2008下半年~2011上半年間臺灣電影的票房數據進行研究，研究得出臺灣電子報和臺灣電影票房間的正負關係，以及其所產生之效應，並歸納出此一媒體效果後，提出研究結果與建議，以俾利在未來電影產業上之宣導和後續相關研究之運用。

Cape No. 7 was released in 2008, it has driven the trend of the national films and had made an enormous effect with the help of the news media reports, Taiwan’s movie industry also started to take seriously by the people. This study aims to investigate whether the repeated coverage by the media will have an impact on Taiwan’s film box office or not and what are the effects. And it also to separate the characteristic from the media report and to take the users highest network media as the object of study. It collected the information from the second half of the 2008 year to the first half of the 2011 year which had reported about the Taiwan’s films by electronic media and did the content analysis, supplemented by secondary data analysis to research Taiwan film's box office data between the second half of the 2008 year to the first half of the 2011 year. Furthermore, in order to find out the correlation between Taiwan e-newspapers’ report and Taiwan’s film. To sum up the results of the impact of e-newspapers’ report had on the Taiwan’s film box office and hope to facilitate the use of future-related on the films’ promotion and the similar study.