使用者對行動裝置健康體能管理應用程式之接受程度與持續使用行為意向

Abstract

健康體能管理應用程式之使用者在全球仍持續成長，在台灣對於健康體能管理應用程式之使用亦持續增加，使用健康體能管理應用程式是否確實受益於使用者尚不明確，本研究以科技接受模式理論及期望確認理論，以透過個人科技創新意識及使用健康體能管理應用程程式的易用性和有用性的交互感知，預測個人之使用意圖。本研究以問卷調查法為研究方法，以十五歲以上之一般大眾且瞭解健康健能管理應用程式的接受程度和持續使用情況者為研究對象，總共回收379份問卷。研究假設之驗證結果係基於驗證性因素分析及結構方程模型，研究結果為具有顯著性：(1)具有高科技創新意識者，相對具有高易用性認知及實用性認知；(2)具有高易用性認知及實用性認知者，相對具有高滿意度；(3)具有高滿意度者，相對具有高持續使用行為意向，基於適配的假設模型，本研究結果顯示，管理者可以目標對於具有高科技創新意識的人行銷推廣健康體能管理應用程式。

The users of the health and fitness management applications grow successively and globally, and the numbers of users also grow up simultaneously in Taiwan. The issue of using mobile Apps is really benefited to those users is unclear. Thus, this study adapted expectancy confirmation model and technology acceptance model to explore how the usage intention can be predicted by individual technology innovativeness, and the interactive perceptions of ease of use and usefulness in using Apps of health and fitness management. The research method is questionnaire survey with 379 total respondents aged 15 and older, which understanding the acceptable and subsequent use of the health and fitness management application. The verification of the hypothesis is based on the confirmatory factor analysis and structural equation modelling. The research statistics come up with significant results: (1) The higher level of individual technogy innovativeness participants had, the higher level of ease of use and usefulness they would have; (2) The higher level of ease of use and usefulness participants had, the higher level ofsatisfaction they would have; and (3) the higher level of satisfaction participants had, the higher level of intention to use they would have. According to the fit model, the implication of this study suggested that managers can target those people with high level of technology innovativeness to promote the marketing sharing.