實驗動畫創作表現研究-以後現代消費文化為例

Abstract

實驗動畫在觀念上大多呈現創作者的主觀意識和對社會環境的詮釋，並反映出當代文化和美學思源，往往能帶領動畫在形式與內容上的變革，並蘊含更為豐富的人性關懷，帶出多元性的創作元素與新觀點。 後現代的消費文化，由毫無節制的「消費慾望」，取代了過往的需求。消費已經代替生產成為自我認同、群體歸屬和社會發展及變遷的指標。在這樣的社會背景之下「消費文化」，為現代社會帶來許多不同以往的特殊社會現象，諸如炫耀性消費、名牌崇拜等。消費行為已不再是單純的購買商品，而是成為各種符號和象徵的社會文化。 本研究探討後現代消費文化，思考其與設計影像符號的聯結，最後再以實驗動畫為創作手段，來探討後現代消費文化的意義與目的，提供給觀者思考與反思。

The concept of an experimental animation usually shows the subjectivism of the creator and the social environment of most artists .It is also the reflection of the culture and aesthetics of the time .It can cause a revolution through form and content, and release emotion which brings more creativity and new ideas . In the postmodern consumer culture, immoderate desire has displaced need .Consumer behavior has affected production as an indicator of self-identity and development and change in society .In this background of society, consumer culture has brought special phenomenon which was different from before .Such as the conspicuous consumption and adoration of brands .The behavior of the consumer was not simply to buy something but has become a symbol of the social culture. This study discusses the culture of postmodern consumerism, and the thoughts about connection between this culture and the design of symbolic images.At last, creating an experimental animation to discuss the meaning and purpose of consumer culture, giving the audience an opportunity for thought and introspection .