資訊需求與資訊科技的擁有與使用之關聯分析

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2006-10-??

Authors

林頌堅
Sung-Chien Lin

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國立台灣師範大學圖書資訊研究所
Graduate Institute of Library and Information Studies

Abstract

有關資訊的需求與尋求等資訊行為在網路使用上的研究,大多以使用者所利用的網路資源種類以及資源的取得方式為探討,較少探討網路使用者的資訊需求與他們在 資訊科技的擁有與使用等行為的關係。本研究利用「世新傳播資料庫」中的相關資料探討上述問題。首先從受訪資料生活型態部分的題組中挑選與資訊需求相關的問 題,利用因素分析確認題組中的各種資訊行為類型,接著以受訪者對於各種資訊需求類型的態度傾向對個人基本資料與資訊科技使用行為進行關聯性分析。結果發現 這些問題可以分為「新科技與流行資訊」、「商品消費資訊」和「政經社會資訊」等三個資訊需求類型,三個資訊需求類型的態度傾向都與受訪者的個人特質與社經 資源有關,其中「新科技與流行資訊」與資訊科技使用行為的相關性比其餘兩者來得顯著。
Most of the studies of network use in the field of information behavior were dedicated to analyses of the preference of the types and the retrieval methods of resources in the network environment. There were only a few of studies designed to investigate the relationship between users’ network information need occurring in their daily life and their possession and use of corresponding information technologies. This study explores the above problem using questionnaire data in the Shih-Hsin Communication Database. At first, the respondents’ data related to their behaviors and attitude on information need in the items of life style of the questionnaire database are selected. These data are analyzed to generate several factors based on the statistical technique of factor analysis. Each resulting factor is constructed by a set of relevant items that can then represent a possible kind of information need. For each kind of information need, the degree of aptitude of every respondent is assigned into one of three classes by her or his scores on the corresponding items. The associations between the attitudes to different kinds of information need of respondents and their demographic data and the access of information technologies are tested. The results show that three kinds of information need were identified in the questionnaire database, including 1) information need about new technology and fashion, 2) information need about consumption, and 3) information need about politics, economics, and society. All the three kinds of information need are related to the personality of respondents and their social and economic resources. However, the association of “information need about new technology and fashion” to access of information technologies is more significant than the other two.

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