Rational or irrational? The comparison between manufacturer brand and co-brand in attitude and purchase intention
| dc.contributor | 國立臺灣師範大學體育學系 | zh_TW |
| dc.contributor.author | Kuo, C. C. | en_US |
| dc.contributor.author | Cheng, C. F. | en_US |
| dc.contributor.author | Chen, M. Y. | en_US |
| dc.contributor.author | Ye, Y. C. | en_US |
| dc.date.accessioned | 2016-08-04T09:12:12Z | |
| dc.date.available | 2016-08-04T09:12:12Z | |
| dc.date.issued | 2013-01-01 | |
| dc.identifier | ntnulib_tp_F0105_02_041 | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/79556 | |
| dc.language | en_US | |
| dc.relation | Paper presented at The 13th European Congress of Psychology (ECP) Conference Program Book(pp.34-35). Stockholm, Swenden. | en_US |
| dc.title | Rational or irrational? The comparison between manufacturer brand and co-brand in attitude and purchase intention | en_US |