以訊息設計理念應用於解籤視覺化─以六十甲子靈籤為例
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2021
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當代因網際網路的便利，短期內迅速累積大量訊息於如今已成常態。世界各地的新聞、廣告、知識為了節省讀者的理解時間與閱讀空間，頻見於各交流平台上出現如「圖解懶人包」、「圖解簡報」等致力於化繁為簡，易於傳遞新知的訊息設計類型作品。有別於訊息設計的蓬勃發展，臺灣廟宇籤詩現今的訊息傳遞方式仍以傳統的口傳方式為主。而目前常見的關於廟宇籤詩的視覺表現形式，則是以藝術或插畫為常見的視覺表現，反觀訊息設計的視覺表現則相對罕見。本研究透過文獻探討彙整訊息設計與訊息視覺圖表的主從關係，了解訊息圖解與圖像故事是創作訊息視覺圖表的重要理念。由文獻中歸納出訊息設計的創作流程依序為：（1）確立主題與目的、（2）研究整理資料、（3）設計訊息結構、（4）概念視覺發想、（5）設計規劃製作、（6）測試與調整；作為判斷良好的訊息設計四大元素為（1）有效提供訊息、（2）視覺理解易懂、（3）具視覺吸引力、（4）清楚的視覺動線。另歸納良好訊息設計四大要素，採樣十二項質性訊息視覺圖表的案例進行內容分析，得出創作良好訊息設計的具體表現方式。本創作驗證中結合文獻探討和案例分析之結論，提出解籤視覺化的良好訊息設計創作流程，於六十首甲子籤中創作驗證為兩個系列，共九張解籤訊息視覺圖表作品。於創作驗證綜合討論中，分析解籤訊息設計的創作表現為（1）解籤的有效訊息類型，常見為「介紹說明型」與「警示型」；（2）在歷史故事中透過譬喻法代入現代人的相似狀態，能加深讀者的情感連結；（3）將解籤的¬¬主要訊息佔視覺版面比例最大，可吸引讀者；（4）透過「一體型」版面配置的遠觀與近看的特點，可以呈現解籤詩中雙重閱讀層次；（5）視覺動線採用序列標記，可以清楚指引多支線的解籤閱讀順序。期能透過本研究，提供喜好籤詩文化的設計者後續創作研究之參考。
With the convenience of the Internet nowadays, it is common that massive amounts of information can be accumulated in a short time. To save readers’ time of comprehension and minimize the Ad space, the worldwide news, advertisements, and media usually utilize information design works such as infographics and graphic presentations for dummies which conveying information easily. Unlike the flourishing development of infographics, the lottery poetry in Taiwanese temples are still explained in traditional oral ways. And the common visual forms of fortune poems in temples today, are expressed through artistic illustrations, while the visual expression of information design is rare. This case study aims to discuss the subordinative construction of information design and infographics by literature review, and to understand that graphic stories are the essential concept of information design. The sequence of creation process of information design from literature are: (1) Set the theme and purpose, (2) study and collect data, (3) design informational structure, (4) visual concept development, (5) design and planning production, (6) test and adjustment. The four major elements for evaluating the good information design are: (1) effective information, (2) understandable image, (3) visual attraction, and (4) clear lines of sight. Based on these four elements, this study analyses 12 qualitative infographics samples, to conclude practical forms of creating great information design. The creation verification combines with the conclusion of both literature review and case studies, proposing a good information design creation process for visualized fortune poems, 9 information graphic design works on two series in total. In the conclusion of the creation verification, the presentations of analysing the information design in fortune poems are: (1) The effective information types of the fortune poems are usually"description type" and "warning type". (2) Metaphors of similar states of modern people in historical stories can enhance readers' emotional connection. (3) If the main content takes the largest proportion of the visual layout, it can attract readers’ attention. (4) Through the overall view and detail features of the integral layout, the multiple layers in the poems can be presented to readers. (5) Adopting reading sequences can guide different story lines at the same time. Finally, it is expected that this study can provide references for designers who are fond of Taiwan lottery poetry culture for further research.
With the convenience of the Internet nowadays, it is common that massive amounts of information can be accumulated in a short time. To save readers’ time of comprehension and minimize the Ad space, the worldwide news, advertisements, and media usually utilize information design works such as infographics and graphic presentations for dummies which conveying information easily. Unlike the flourishing development of infographics, the lottery poetry in Taiwanese temples are still explained in traditional oral ways. And the common visual forms of fortune poems in temples today, are expressed through artistic illustrations, while the visual expression of information design is rare. This case study aims to discuss the subordinative construction of information design and infographics by literature review, and to understand that graphic stories are the essential concept of information design. The sequence of creation process of information design from literature are: (1) Set the theme and purpose, (2) study and collect data, (3) design informational structure, (4) visual concept development, (5) design and planning production, (6) test and adjustment. The four major elements for evaluating the good information design are: (1) effective information, (2) understandable image, (3) visual attraction, and (4) clear lines of sight. Based on these four elements, this study analyses 12 qualitative infographics samples, to conclude practical forms of creating great information design. The creation verification combines with the conclusion of both literature review and case studies, proposing a good information design creation process for visualized fortune poems, 9 information graphic design works on two series in total. In the conclusion of the creation verification, the presentations of analysing the information design in fortune poems are: (1) The effective information types of the fortune poems are usually"description type" and "warning type". (2) Metaphors of similar states of modern people in historical stories can enhance readers' emotional connection. (3) If the main content takes the largest proportion of the visual layout, it can attract readers’ attention. (4) Through the overall view and detail features of the integral layout, the multiple layers in the poems can be presented to readers. (5) Adopting reading sequences can guide different story lines at the same time. Finally, it is expected that this study can provide references for designers who are fond of Taiwan lottery poetry culture for further research.
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訊息設計, 訊息視覺圖表, 圖解思考, 六十甲子靈籤, 解籤, information design, infographics, graphic thinking, Taiwan lottery poetry, exegesis