類比思考運用於海報設計創作研究

Abstract

方法是一切事務發展的基本工具，在形而上部分是思維方法，在形而下的部分是行為方法，方法無時無刻皆存在人的思想中或表現在行為上。在研究者本身學習歷程中，創意的思考多是自我摸索，僅憑靈感而行，往往思緒枯竭或是偏離方向。在傳達設計中，人類一直尋找能夠用視覺符號方式表達思想感情，利用圖形儲存記憶和知識，可以將訊息傳達程序化和簡單化的方法，而類比能夠著眼於不同事物之間的相互聯繫與相互貫通的關係，充分發揮科學思維推理的靈活性，調動豐富的想像力，因上述觀點，本研究將著重於類比相關創意思考技法，而在行為方面將設計方法中的類比法應用在分析台灣國際海報設計獎中得獎作品，藉此了解設計師在思維方法與設計行為上應用類比的慣性，並將研究心得應用於實際的海報創作與日後的設計教學上。

Method is basic tool to all business’ development. Its metaphysical part is reasoning method and its physical part is behavior method. Method exists in people’s thought at any time or appears in behaviors. During researcher’s self learning process, most of creative reasoning is self-exploration based only on inspiration. And it often leads into exhaustion of ideas and deviated direction of reasoning. Within communication designs, people always look for methods using visual symbols to express thought and emotions, using figures to store memory and knowledge, and making it procedural and simple to convey messages. However, interconnection and interpenetration among different things can be considered by analogy. Besides, scientific reasoning will be fully developed and plentiful imaginations will be used. According to the viewpoints above, this study is going to focus on analogy-related created reasoning techniques. For the aspect of behaviors, the researcher will apply analogy within design methods in the analysis of international prize-winning projects on poster design in Taiwan. By this, the researcher can understand these designers’ analogy-applying habits on reasoning methods and design behaviors. And the researcher will also apply the study result in the actual poster design and teaching design afterward.