「臺灣印象海報設計聯誼會」對兩岸設計發展之影響研究

Abstract

在1991年至1997年間，「臺灣印象海報設計聯誼會」主辦及參與了一系列主題海報展及兩岸設計交流活動，影響了臺灣與中國大陸的設計發展，並促進了兩岸的設計交流。本研究目的在於探討「臺灣印象海報設計聯誼會」參與的各項設計交流活動如何影響中國大陸設計領域的成長與演變，以及相關交流活動如何作為兩岸設計界橋樑，影響兩岸設計的發展。本研究通過文獻分析法，梳理「臺灣印象海報設計聯誼會」發展歷程，同時使用訪談法對16位其相關與非相關人物進行訪談，並將訪談內容用MAXQDA 2020軟體進行分類整理，編碼、建檔，用質性研究中的紮根理論、三角驗證等方法對訪談內容進行分析，為訪談大綱撰寫及研究架構提供支撐，以建立本研究的基礎架構。本研究發現「臺灣印象海報設計聯誼會」的設計和推廣活動對兩岸設計發展之影響：首先，「臺灣印象海報設計聯誼會」對臺灣設計發展之影響：1、增強臺灣設計師之本土文化意識；2、提高臺灣海報設計創作水平；3、增加臺灣海報設計國際能見度。其次，「臺灣印象海報設計聯誼會」對中國大陸設計發展之影響：1、推進海峽兩岸設計之交流；2、推動中國大陸主題海報展之發展；3、啟發中國大陸設計社團組織之發展。通過本研究得出了以下五個面向的結論：1、社會面——設計活動增強社會交流與互動；2、文化面——設計文化對設計創作的啟發與共鳴；3、交流面——兩岸與國際設計交流交相輝映；4、教育面——推動設計教育的多元發展與交流；5、技術面——海報設計在技術變革中的機遇與挑戰。From 1991 to 1997, the Taiwan Image Poster Design Association hosted and participated in a series of themed poster exhibitions and cross-strait design exchange activities, which influenced the design development of Taiwan and mainland China and promoted cross-strait design exchanges. The purpose of this study is to explore how the various design exchange activities participated in by the Taiwan Impression Poster Design Association have influenced the growth and evolution of the design field in mainland China, and how the related exchange activities serve as a bridge between the cross-strait design community and influence the development of cross-strait design. This study uses literature analysis to sort out its development process. At the same time, it uses interviews to interview 16 people related and unrelated to the Taiwan Image Poster Design Association. The interview content is classified, coded, and archived using MAXQDA 2020 software. The interview content is analyzed using methods such as grounded theory and triangulation in qualitative research to provide support for the writing of the interview outline and the research framework, in order to establish the basic framework of this study. This study found that the design and promotion activities of the Taiwan Image Poster Design Association have an impact on the development of cross-strait design: First, the impact of the Taiwan Image Poster Design Association on the development of Taiwan design: 1. Enhance the local cultural awareness of Taiwan designers; 2. Improve the level of Taiwan poster design creation; 3. Increase the international visibility of Taiwan poster design. Secondly, the impact of the Taiwan Image Poster Design Association on the development of design in mainland China: 1. Promote cross-strait design exchanges; 2. Promote the development of theme poster exhibitions in mainland China; 3. Inspire the development of design societies in mainland China. Through this study, the following five aspects of conclusions were drawn:1. Social aspect - design activities enhance social communication and interaction; 2. Cultural aspect - design culture inspires and resonates with design creation; 3. Communicational aspect - cross-strait and international design exchanges complement each other; 4. Educational aspect - promote the diversified development and exchange of design education; 5. Technical aspect - opportunities and challenges of poster design in technological changes.