閱聽人追劇行為研究—以Netflix原創影集為例

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dc.contributor劉立行zh_TW
dc.contributorLiu, Li-Hsingen_US
dc.contributor.author黃暘恂zh_TW
dc.contributor.authorHuang, Yang-Hsunen_US
dc.date.accessioned2019-09-04T08:42:23Z
dc.date.available不公開
dc.date.available2019-09-04T08:42:23Z
dc.date.issued2018
dc.description.abstract拜於新科技的普及，現代閱聽人在觀看電視影集時，比過去享有更多的控制和選擇權，也衍生出追劇（binge-watching）的收視行為。而影音串流公司Netflix在2016年進軍台灣，其播放平台全然為了方便觀眾觀影的流暢而設計，並推出一齣齣頗受好評的原創影集，皆讓台灣掀起一波追劇風潮。然而，儘管追劇在新聞媒體上的討論度越來越高，但在學術上的研究卻相當有限。因此，本研究透過深度訪談法，觀察21位Netflix用戶的追劇行為，針對閱聽人追劇的情境脈絡、Netflix原創影集吸引人之處，以及閱聽人追劇的使用與滿足進行討論。 研究發現，閱聽人以追劇模式收看Netflix原創影集的使用與滿足，其動機為娛樂、放鬆、打發時間、逃避、學習、社交、習慣、搶快與趕進度。而追劇後的正面反應為：愉悅、滿足、放鬆、獲得反思，負面反應則是：難以抽離與疲憊。對於Netflix原創影集，閱聽人多抱持正面態度，包含高品質、特殊題材、劇情連貫性、複雜故事線、包容多元議題等，都是Netflix原創影集吸引人進行追劇行為的因素。zh_TW
dc.description.abstractDue to the advancement of modern technology and the rise of online streaming services, people now possess an unprecedented amount of choice and control when watching television series. In this brand-new media landscape, the phenomenon of binge-watching has become a common behavior among viewers. Meanwhile, Netflix, a leading media streaming company, expanded its service to Taiwan in 2016, creating a national binge-watching trend with its “binging-friendly” interface and many popular original productions. In light of the above, this study seeks to understand more about Taiwanese viewers’ binge-watching behavior, specifically in the viewing of Netflix original series, and utilizing the uses and gratifications theory. Data collected through qualitative interviews with 21 binge-viewers indicates that (1) viewers’ primary motivations for binge-watching Netflix original series are entertainment, relaxation, passing time, escapism, learning, social interaction, habit and catching-up; (2) post-bingeing effects on viewers are pleasure, satisfaction, relaxation, reflection, indulgence and fatigue; (3) as for their opinions on Netflix original series, viewers tend to hold a positive attitude, and consider the series’ high quality, unique subject matter, storyline continuity, complex narrative are merits that draw viewers into conducting action of binge-watching.en_US
dc.description.sponsorship圖文傳播學系zh_TW
dc.identifierG060472016H
dc.identifier.urihttp://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22G060472016H%22.&%22.id.&
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/99562
dc.language中文
dc.subjectNetflixzh_TW
dc.subject追劇zh_TW
dc.subject接收分析zh_TW
dc.subject使用與滿足zh_TW
dc.subjectNetflixen_US
dc.subjectbinge-watchingen_US
dc.subjectreception analysisen_US
dc.subjectuses and gratificationsen_US
dc.title閱聽人追劇行為研究—以Netflix原創影集為例zh_TW
dc.titleA Study of Taiwanese Viewers' Binge-watching Behavior: The Case of Binge-watching Netflix Original Seriesen_US

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