包浩斯下的極簡主義風格運用於包裝設計創作研究

Abstract

包浩斯學校在其14年的存在期間，改變了20世紀的設計與藝術教育。透過對色彩、平面、立體構成及材料運用的研究，將藝術與工藝相結合，創造出現代主義的設計理論與實踐基礎，並影響深遠的歐洲設計體系。且包浩斯推崇「功能主義」的核心理念，強調設計應為使用服務，注重實用性與功能的融合。同時也擁有現代性與工業化生產的特徵，讓設計不僅僅停留在手工藝範疇，而是進一步實現批量化和標準化的可能性。另外，其獨特的幾何圖形構成、簡約而流暢的線條設計，以及對三原色的運用，更成為包浩斯風格的象徵。此外，包浩斯提倡的「少即是多」、「形隨機能」和「忠於材質」等設計理念，讓設計作品在外觀上看似簡單，但實則蘊含深厚的視覺邏輯。這些原則不僅適用於平面設計、包裝設計、產品設計與網站視覺等視覺傳達領域，也深刻影響了家具設計與空間規劃，甚至擴展到現代的數位設計應用。本研究透過個案研究法，對包浩斯時期的極簡主義風格作品與現代包裝設計進行跨時代比較，從色彩、線條與材質三個面向探討其美學理念的延續與演變。在可持續性已成為關注焦點的今日，包浩斯強調簡約與功能性的設計思維顯得尤為重要，為現代永續設計實踐提供堅實基礎。隨著時代發展，包浩斯影響力已超越藝術與設計領域，滲透至城市規劃、數位媒體等多元層面。特別是在現代化與全球化的背景下，包浩斯的簡約美學與理性設計成為許多設計師和品牌追求的目標。最後本研究將研究成果轉化為品牌包裝創作實踐，並以包浩斯下的極簡風格作為設計核心，創作具辨識度的品牌包裝設計，希望藉由本研究可帶給後續創作者有更多元的創作想法。The Bauhaus school, during its 14 years of existence, transformed 20th-century design and art education. Through its studies of color, two-dimensional and three-dimensional composition, and material application, it integrated art and craftsmanship, laying the foundation for modernist design theories and practices, and profoundly influencing European design systems. Central to the Bauhaus philosophy was a commitment to functionalism—emphasizing that design should serve its users by prioritizing practicality and the integration of function. It also embraced the characteristics of modernity and industrial production, making it possible for design to move beyond traditional craftsmanship toward standardization and mass production.Furthermore, the Bauhaus aesthetic is symbolized by its unique use of geometric compositions, clean and simple lines, and the application of primary colors. The design principles it advocated—such as"less is more," "form follows function," and "truth to materials"—make its works appear minimal on the surface while embodying deep visual logic. These ideas have proven applicable not only in visual communication fields like graphic, packaging, product, and web design but have also significantly impacted furniture design, spatial planning, and even contemporary digital design.This study employs a case study approach to conduct a cross-era comparison between minimalist-style works from the Bauhaus period and contemporary packaging design. It explores the continuation and evolution of aesthetic concepts from three perspectives: color, line, and material. In an era where sustainability has become a major focus, the Bauhaus emphasis on simplicity and functionality proves especially relevant, providing a solid foundation for sustainable design practices today. Over time, the influence of Bauhaus has extended beyond the fields of art and design, permeating areas such as urban planning and digital media. Particularly in the context of modernization and globalization, the minimalist aesthetics and rational design principles of Bauhaus have become aspirational ideals for many designers and brands. Ultimately, this study translates its findings into practical brand packaging design, using Bauhaus-inspired minimalism as the core concept to create distinctive and recognizable packaging. It is hoped that this research will offer future creators more diverse and innovative design perspectives.