影響紋繡消費行為的動機研究

Abstract

紋繡是一種美容技術，也是長效型的彩妝，從古至今都一直流傳演變延伸技術層面，甚至近年來在許多國家迅速流行起來，深受男女的關注與躍躍嘗試。本研究旨在探討影響消費者紋繡動機的因素。研究方法採取問卷調查的方式。研究結果顯示，紋繡的消費動機受到多個因素的影響。首先，個人形象和自信心是主要的動機之一。關於外觀的美觀方面，許多人想通過紋繡來展現個人風格和特點，並凸顯自己的獨特性。或是社交影響也是一個重要的因素。也就是所謂的內外控造成的影響。以及自我監控，本身的態度。他們希望透過紋繡與他人建立更好的社交。因此也影響著紋繡的消費動機。綜合以上所述，這些結果為業界提供了一些有價值的參考，幫助我們更加地了解消費者需求和行為，從而制定更有效的市場策略。此外，該研究也為未來的研究提供了基礎，可以更進一步探索紋繡消費動機的其他相關因素。

Semi-permanent makeup tattoo is a beauty technique and long-lasting makeup that has been evolving and spreading over the years. it’s started being popular in many countries . Attracting the attention and curiosity of both men and women. This study aims to explore the factors influencing consumers' motivations for Semi-permanent makeup tattoo. The research method employed in this study is a questionnaire survey. The results of the study show that the consumer motivation for microblading is influenced by multiple factors. Personal image and self-confidence are among the main motivations, specifically in terms of enhancing appearance attractiveness. Secondly, many individuals seek to express their personal style and uniqueness through Semi-permanent makeup tattoo. Social influence is alsoan important factor, which is the impact caused by external influence and self-monitoring with regards to attitudes. These individuals hope to improve social interactions through Semi-permanent makeup tattoo, thereby affecting their motivation for such consumption. In conclusion, these findings provide valuable insights for the industry to better understand consumer needs and behaviors, thus enabling them to develop more effective marketing strategies. Additionally, this study lays the foundation for future research to further explore other relevant factors influencing consumer motivations for Semi-permanent makeup tattoo.