新北市中高齡者使用『新北動健康』行動應用程式行為意圖及其相關因素研究:解構計畫行為理論之應用

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2018

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本研究應用解構計畫行為理論,評價中高齡者對『新北動健康』行動應用程式的使用意圖。研究對象為新北市地區年滿50歲以上的中高齡者,以自填式問卷進行調查,共分析有效問卷262份,研究結果如下: 一、中高齡者使用『新北動健康』行動應用程式之知覺有用性、知覺易用性、相容性、同儕影響、家人影響、自我效能、資源促成條件、科技促成條件、態度、主觀規範、知覺行為控制與使用行為意圖皆偏向中上程度。 二、中高齡者使用『新北動健康』行動應用程式之知覺有用性、知覺易用性、相容性、同儕影響、家人影響、自我效能、資源促成條件、科技促成條件、態度、主觀規範、知覺行為控制與使用『新北動健康』行動應用程式行為意圖皆達顯著正相關。 三、中高齡者使用『新北動健康』行動應用程式之知覺有用性與相容性能顯著預測其使用態度;同儕影響與家人影響能顯著預測其主觀規範;自我效能、資源促成條件與科技促成條件能顯著預測其知覺行為控制。 四、中高齡者使用『新北動健康』行動應用程式之態度、主觀規範、知覺行為控制能顯著預測其使用行為意圖。 本研究依結論提出對提供自我照護監測的『新北動健康』行動應用程式健康傳播與行銷建議,以提升中高齡者的使用意圖。
This study evaluated behavioral intentions to use the "Fit For Age" Mobile Application among middle-aged adults based on the Decomposed Theory of Planned Behavior. The participants were senior citizens aged over 50 years from New Taipei City. A total of 262 participants completed the self-administered questionnaire. The main results were as follows. 1.Middle-aged adults had average/high scores for their level of perceived usefulness, perceived ease of use, compatibility, peer influence, family influence, self-efficacy, resource facilitating conditions, technology facilitating conditions, attitudes, subjective norms, perceived behavioral control, and behavioral intentions to use "Fit For Age" Mobile Application. 2.Middle-aged adults’ perceived usefulness, perceived ease of use, compatibility, peer influence, family influence, self-efficacy, resource facilitating conditions, technology facilitating conditions, attitudes, subjective norms, perceived behavioral control were significantly positively correlated with behavioral intentions to use "Fit For Age" Mobile Application. 3.Middle-aged adults’ perceived usefulness and compatibility significantly predicted attitudes toward the usage of "Fit For Age" Mobile Application. Peer influence and family influence significantly predicted subjective norms of "Fit For Age" Mobile Application usage. Self-efficacy, resource facilitating conditions, and technology facilitating conditions significantly predicted perceived behavioral control of "Fit For Age" Mobile Application usage. 4.Middle-aged adults’ attitudes, subjective norms, and perceived behavioral control significantly predicted behavioral intentions to use "Fit For Age" Mobile Application. Based on the findings, marketing strategies and recommendations for the "Fit For Age" Mobile Application usage among middle-aged adults are proposed.

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中高齡者, 『新北動健康』行動應用程式, 行為意圖, 解構計畫行為理論, middle-aged adults, "Fit For Age" mobile application, behavioral intention, Decomposed Theory of Planned Behavior

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