八德埤塘生態公園對遊客吸引力、滿意度與重遊意願之研究

Abstract

桃園地區的埤塘有百年歷史價值，也是重要的文化地景。隨著時代改變，埤塘逐漸減少或消失，為了保存埤塘，設立八德埤塘生態公園，作為埤塘轉型的示範點，以發展休閒、生態、觀光面相，同時保護富歷史文化價值的埤塘。加上生活型態轉變，休閒遊憩活動已成為國人生活中重要的一部分，假日的埤塘公園往往聚集眾多人潮。本研究想了解八德埤塘生態公園的遊客之旅遊動機，是受到何種資源的吸引而來、對公園軟硬體設施的滿意度、是否有重遊意願。本研究採取量化研究方式，運用問卷調查以及統計方法，了解八德埤塘生態公園的遊客之背景與特性；並使用SPSS統計軟體來分析八德埤塘生態公園對遊客的吸引力、滿意度與重遊意願為何；最後探討造訪八德埤塘生態公園之不同人口特性的遊客，與吸引力、滿意度、重遊意願間的相互關係。 研究發現，八德埤塘生態公園對遊客的吸引力、滿意度與重遊意願，並不會因為遊客居住地不同而有差異，意即八德埤塘生態公園的觀光資源能夠吸引居住在不同地區的遊客前來拜訪，不論在地或外地遊客在拜訪後感到滿意並願意再度重遊，顯示了八德埤塘生態公園的獨特性，並提供了埤塘未來轉型的可能方向，讓埤塘的保存與民眾生活結合，且能提供多樣化的休閒遊憩活動。期望能提供給政府相關單位與相關業者作為維護、改善之參考，並提供遊客良好的休閒遊憩品質，使埤塘公園的場所保存成為共同生活印象。

Ponds in Taoyuan region not only have centuries-old value, but also an important cultural landscape. As times change, ponds gradually decreased or disappeared, in order to preserve ponds, government established Bade Pond Eco-Park, as the demonstration site for transformational ponds to develop recreational, ecological, sightseeing, at the same time, that can protecting the rich historical and cultural value of pond. Furthermore, the lifestyle changes, recreation activities have become an important part of life, many people will visit Bade Pond Eco-Park on holidays. This study want to know the visitors travel motivation is being attracted by what resources, satisfaction with hardware and software facilities of the park, and whether has willingness to revisit. This study adopt quantitative research methods using surveys, and statistical methods to understand the background and characteristics of visitors in Pate Pond Eco-park; and using SPSS statistical software to analyze what is the Bade Pond Eco-Park’s attractiveness, satisfaction and willingness to revisit for visitors; finally discuss the relationship among different demographic characteristics visitors and attraction, satisfaction and revisiting willingness at. The study found that Bade Pond Eco-Park's attraction for tourists, their satisfaction and revisit willingness, has no difference between different visitor's residence. That means Bade Pond Eco-Park’s tourism resource, can be attracted in different regions of tourists come to visit, whether from near or far of visitors after visiting, feel satisfied and willing to re-visit again. It shows Bade Pond Eco-Park has uniqueness, and provides possible directions for future transition from ponds. So that, preserve ponds is combined with people's lives, and can provide a variety of recreation activities. Expect to provide relevant government units and related businesses who as maintenance, improvement reference, and provide a good recreation quality for tourist, so preserve the place become a common impression of life.