運動觀賞應用程式使用者行為之研究-以某運動App為例
| dc.contributor | 吳慧卿 | zh_TW |
| dc.contributor | Wu, Hui-Chin | en_US |
| dc.contributor.author | 范育誠 | zh_TW |
| dc.contributor.author | Fan, Yu-Cheng | en_US |
| dc.date.accessioned | 2025-12-09T08:17:30Z | |
| dc.date.available | 2026-12-31 | |
| dc.date.issued | 2025 | |
| dc.description.sponsorship | 體育與運動科學系體育行政教師碩士在職專班 | zh_TW |
| dc.identifier | 508303314-48239 | |
| dc.identifier.uri | https://etds.lib.ntnu.edu.tw/thesis/detail/343e687ef8878ab0c0bdba31fc9e351e/ | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/125706 | |
| dc.language | 中文 | |
| dc.subject | 觀賞運動 | zh_TW |
| dc.subject | 績效期望 | zh_TW |
| dc.subject | 付出預期 | zh_TW |
| dc.subject | 顧客忠誠度 | zh_TW |
| dc.subject | 再購意願 | zh_TW |
| dc.subject | spectator sport | en_US |
| dc.subject | performance expectancy | en_US |
| dc.subject | effort expectancy | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.subject | repurchase intention | en_US |
| dc.title | 運動觀賞應用程式使用者行為之研究-以某運動App為例 | zh_TW |
| dc.title | A Study on User Behavior of Sports Viewing Apps - Taking a Sports App as an Example | en_US |
| dc.type | 學術論文 |