藝術上線後的美感素養推廣研究

Abstract

在新媒體環境迅速擴展的背景下，本研究探討了藝術在線上多元發展如何影響當今學習者的選擇自由與美感素養的培養。透過建構三個具體案例並深入分析──嘉義市立美術館、「不務正業博物館吧」，以及《Can’t help myself》的衍生影片及其相關留言，本研究同時透過訪談前兩者的專業人員和經營者，深入了解藝術內容及其線上資源的經營策略，並探討這些資源如何為觀眾的持續性的美感體驗與知識建構提供動力。透過個案建構與訪談的內容之探討，本研究結論如下：一、 線上與線下持續積累的豐沛藝術資源，使得主動閱聽人能夠自由選擇個人感興趣的主題和內容接觸，從而建構出獨一無二的美感體驗。二、 美術館與中介者平台透過挪用、加註文字等編輯，讓藝術作品的數位圖片及影音成為一種易讀且富有吸引力的再創文本，有助於推廣其知識和內容。三、 與藝術作品相關的部分線上留言，可以作為一種「對話式觀看」的延伸，具有觀點交流與豐富作品詮釋的潛力。四、 而多樣化且來源廣泛的線上與線下藝術資源，不僅為個人美感素養的培養注入了豐富的動力與養分，更促進了持續學習的良性循環。Amid the rapidly evolving landscape of new media, this study investigates how the diverse online development of art influences learners' freedom of choice and the cultivation of aesthetic literacy in contemporary society. By constructing and thoroughly analyzing three specific cases—Chiayi Art Museum, 'Museum of Unexpected Careers,' and the derivative videos and related comments of Can't Help Myself—this research includes interviews with professionals and operators from the first two cases to gain a deeper understanding of the management strategies of artistic content and its online resources. It further examines how these resources provide momentum for the audience's ongoing aesthetic experience and knowledge construction. Through the discussion of case studies and interview content, this study concludes the following: 1. The abundant accumulation of online and offline art resources empowers active audiences to freely choose themes and content that interest them, thereby constructing unique aesthetic experiences. 2. Museums and intermediary platforms, through practices such as appropriation and annotation, transform digital images and videos of artworks into easily readable and appealing recreated texts, which aids in the dissemination of their knowledge and content.3. Some online comments related to artworks can serve as an extension of'dialogue-based viewing,' with the potential to exchange perspectives and enrich the interpretation of the works. 4. The diverse and widely sourced online and offline art resources not only infuse rich momentum and nutrients into the cultivation of personal aesthetic literacy but also promote a virtuous cycle of continuous learning.