遊客目的地屬性體驗會影響其忠誠度嗎?以胡志明市為例

Abstract

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This study explores the theoretical development and improvement of tourist service packages that could have an impact on the destination attributes of Ho Chi Minh City (HCMC), hoping to resolve the current weaknesses of the City’s overall satisfaction.Through research analysis based on the various variables to Ho Chi Minh City’s destination attributes experiences, overall trip satisfaction, perceived value and tourist loyalty.

Ho Chi Minh City's tourism industry is facing the same level of tourist satisfaction as other major cities in Asia. Trying to become one of the cities worth visiting for tourists, HCMC’s traffic problems, environmental pollution, noise pollution, lack of quality sanitation facilities, needs to be improved and raisedto the next level.This study mainly provides the improvement for Ho Chi Minh’s tourism service companies and decision-makers of tourism planners rate the traveler satisfaction level. Through this research, it aims to contribute to the developing tourism industry and bring forward the City as one of the most famous tourist cities around the world.

The study collected the result of more than 257 questionnaires through online surveys. From the research, attraction emerges as the most influencing factor to visit HCMC and implies that the City should invest in establishing new or improving existing tourism attractions. The supplementary findings show, that not only will it expand the domestic tourism industry, it also will develop to the increasing of the country's economy. With today's tourism trends, updating and enhancing destination attributes will increase the competitiveness of Ho Chi Minh City to attract foreign tourists.