台北市國中生消費者權利意識之調查研究

Abstract

摘 要

本研究旨在探討臺北市國中生消費者權利意識，並進一步對其相關變項進行探討。 本研究採調查研究法，以筆者自編之「台北市國中生消費者權利意識之調查問卷」作為研究工具；研究對象為96學年度臺北市在學國中生，有效樣本共計1325份，透過卡方，又稱適合度檢定，檢定性別、年級之樣本與母體分配是否一致，以描述統計方式呈現樣本在消費者權利意識分數的次數分配情形，以及集中趨勢與離散趨勢，再以單因子獨立變異數分析分析各變項（年級、性別、家長職業、家長學歷、家庭社經地位、每月可支配零用錢多寡、每週看電視新聞時間）在消費者權利意識分數之差異，若達.05顯著水準，則進一步以薛費法進行事後比較。 本研究之主要發現如下： 一、 台北市國中生消費者權利意識認知層面的表現尚可。 二、 台北市國中生消費者權利意識行為層面的表現尚可。 三、台北市國中生消費者權利意識認知層面整體而言，在不同年級、 不同家長職業、不同家長學歷、不同家庭社經地位存在顯著差異。 四、台北市國中生消費者權利意識行為層面整體而言，在不同年級、 不同家長職業、不同家長學歷、不同家庭社經地位存在顯著差異。 根據研究發現嘗試擬出下列幾點建議： 一、 將消費者權利意識轉化為具體之能力指標。 二、 鼓勵消費者權利之課程研究與教案設計。 三、 將消費者權利意識之議題納入師資培育課程。 四、 編製適合國中生閱讀之消費權利之刊物。 五、 針對新興消費議題舉辦座談會與研習。 六、 強化學校消費者權利意識之課程。 七、 家長宜重視消費者權利意識，由日常生活中進行機會教育。 八、 國中生宜主動學習培養自身消費者權利意識。 九、 媒體處理消費糾紛報導時能輔以消保法之介紹。 十、 學者能定期進行調查研究及研討並考察國外之消者權利教育實施經 驗。

ABSTRACT The present study is intended to look into consumers’ consciousness on rights held by junior high students in Taipei City and further probe into the variables concerned. The survey in the present study was conducted by with the “Questionnaire Survey on Consumers’ Consciousness on Rights Held by Junior High Students in Taipei City” established by the Author as the tool. The target subjects were junior high students studying in Taipei City in Academic Year 2007. A total of 1,325 valid samples were successfully obtained. Through “Goodness of Fit” inspection to check and verify whether the genders, school years samples were consistent with parameter distribution. Through use of descriptive statistics, it presents the distribution of the frequencies of samples in consumers’ consciousness on rights, the central tendency and dispersion tendency. Further with use of one-way ANOVA to analyze various variables (school years, genders, parents’ occupations, parents’ education levels, family social and economic rankings, amounts of disposable money every month, the time of watching television every week) to look into the differentials of scores in consumers’ consciousness on rights. If the differential is up to the significance level of 0.05, we further conducted post-comparison through Scheff method. The present study brought up significant findings, notably including the following: I. In Taipei City, junior high students demonstrate a fair performance in the aspect of consumers’ consciousness awareness on rights. II. In Taipei City, junior high students demonstrate a fair performance in the aspect of consumers’ consciousness actions on rights. III. The junior high students in Taipei City demonstrate a significant difference in different school years, different parent occupations, different parent education levels, different family social and economic rankings in terms of overall consumers’ consciousness awareness on rights. IV. The junior high students in Taipei City demonstrate a significant difference in different school years, different parent occupations, different parent education levels, different family social and economic rankings in terms of overall consumers’ consciousness actions on rights. On the grounds of the aforementioned findings, a few proposals below are offered: I. Try to transform the consumers’ consciousness on rights into concrete indices of competence. II. Try to encourage design of consumers’ consciousness on rights oriented curricula, studies and teaching programs. III. Try to cover the subjects of consumers’ consciousness on rights into the programs of faculty education. IV. Try to work out publications on consumers’ rights oriented to junior high students. V. Try to host symposiums and workshops on the going consumer issues. VI. Try to enhance consumers’ consciousness on rights oriented curricula at schools. VII. Try to encourage parents to focus on consumers’ consciousness on rights to offer education at right chances in daily routines. VIII. Try to encourage junior high students to learn and culture consumers’ consciousness on rights on their own initiative. IX. Try to support mass media to guide public into Consumer Protection Law upon a report on consumer dispute. X. Try to encourage scholars to conduct study and inspection over consumers’ consciousness education and hands-on experiences accumulated in such education in other countries.