展覽活動APP主題視覺與圖像符號之創作研究

Abstract

隨著智慧型手機的普及化，App軟體下載已經成為現代生活模式，而一個友善美觀的介面會給人們帶來舒適的視覺享受，拉近人們與應用程式的距離。現今App應用程式內主選單介面中的圖像符號會影響整體App視覺風格。因此，想要探討圖像符號應用在行動裝置App主選單介面上視覺風格影響，協助設計師在設計及建立App使用者介面上能更自然且直覺化操作。本創作研究是針對App應用程式內主選單介面中的圖像符號，藉由文獻探討、啟發式評估法等探討圖像符號運用在展覽型App現有問題，及使用展覽類型App感受，瞭解圖像符號運用在App介面中對於主題與整體風格有何影響；根據綜合分析，得到介面設計上的統一最能提升使用者的好感與使用度。因此將所歸納出來的設計原則形成設計程序應用在設計創作。並以六項展覽之App主題介面創作為例(嬰幼兒用品大展、台北國際旅展、台北國際電腦展、台北國際書展、台北國際自行車展、台灣設計展暨台北城市設計展)，探討如何以使用者中心為基礎，進行行動裝置App使用者介面設計，創作針對展覽App主題介面與主選單介面，操作簡單兼具視覺美感符合展覽類型不同之設計。本研究重要結論如下 : 1.在設計介面時，無論是主題介面或圖像符號運用在主選單介面，都應符合主題的設定需要。 2.需滿足優良介面設計的基本共通原則。 3.介面設計上，需要考慮到主題的延伸性。 4.對於整體的風格，主題介面與主選單介面須有一致性。 5.對於整體介面設定時，要因主題去判斷適切的風格。

With the increasing presence of smart phones in nowadays society, downloading App software has become part of the modern lifestyle. A nice and aesthetic interface not only brings visual comfort to the user, but also draws people closer to applications. In present time, the images and symbols of the App’s springboard will affect the overall visual style of the App. Therefore, exploring the graphic symbols used on the App’s springboard of mobile devices is necessary to understand different visual styles, which can in turn help designers create and build up the App’s graphic user interface with more natural and intuitive operating system. This study focuses on the graphic symbols on the Springboard of the Application. The research is done through analysis of preceding writings and heuristic evaluation methods for in-depth understanding of the problems faced while using image symbols on exhibition APP, what do people feel when using exhibition APP, and what effect does the graphic symbols have on the App’s theme and overall style. Based on integrated analysis, a more consistent interface design has better impression on the user and has higher use frequency. Therefore, based on these principles, the design process is made up for creation and designing. And taking exhibitions of six different thematic visuals App for example, such as Baby Expectant FAIR、Taipei International Travel Fair、COMPUTEX TAIPEI、Taipei International Book Exhibition、Taipei International cycle show and Taiwan Design Expo X Taipei Design& City Exhibition, discussing how to design the graphic user interface on mobile Apps based on the user-centered, creating Launch Image and Springboard for exhibition App, and making designs with aesthetic visuals and easy controls suited for different exhibitions. Important conclusions of this study are as follows : 1 When designing the user interface, both the launch image and the graphic symbols used in the springboard, should be consistent with the needs of the theme. 2 Must meet the basic requirement of good interface design. 3 The interface design must consider the extensibility of the theme. 4 In terms of overall style, launch image and springboard must be consistent. 5 The overall interface must be designed according to the appropriate style of the theme.