國際主義風格應用於中文書籍編排設計之創作研究
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2021
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在書籍的版面編排設計中，清晰、邏輯的呈現標題、文本和圖像等訊息，可以使閱讀變得更快速和容易，也能讓訊息更容易被理解和記憶。觀察台灣目前多數中文書籍的編排設計現況，多數書籍仍較重視封面設計或裝幀形式，書籍內文的版面編排設計形式仍然較制式化；在文字段落的欄列編排方式較相似，跨頁版面也多呈現左右對稱，多以固定的版面形式做編排，重複性高，閱讀上視覺感受較相似、單調。國際主義風格時期的設計師Emil Ruder認為，沒有變化的文字段落缺乏節奏和彈性，很難閱讀；Josef Muller-Brockmann也指出，在網格系統的幫助下，能使版面編排設計更具功能性、邏輯性和視覺美感。
本研究旨在了解中文書籍內文版面編排設計形式之現況，並運用國際主義風格的編排設計特點重新進行書籍的版面編排設計，期望透過多元的編排設計形式來傳達書籍內容，帶給讀者不同的閱讀感受，提升讀者對閱讀內容的吸引力與記憶度。本研究先進行文獻探討，分析歸納國際主義風格的編排設計特點，並蒐集誠品書店2018年年度銷售較佳之中文書籍，四種類型共20本，針對其內文版面之版面構成、文字編排、色彩運用及圖像配置四項編排構面進行分析，以了解目前市售中文書籍的版面編排設計形式，並運用國際主義風格在此四項編排構面的編排設計特點，重新針對心理勵志、財經管理、健康生活及休閒趣味四種類型之中文書籍進行版面編排設計。
本研究所得創作結論如下：（1）版面構成構面：運用網格系統進行版面的空間配置，能強化版面元素之間的關聯性，提升讀者與內容的互動性，使版面具有動態感又不失規律性。（2）文字編排構面：將文字透過資訊的重要性、字級大小、字體粗細等要素加以分類及編排，可以增加文字的層級區分，使版面具有節奏感及動態感。（3）色彩運用構面：運用大面積的底色、字體粗細的變化、對比色彩的運用等，可提升版面的視覺張力和對比性。（4）圖像配置構面：以網格系統為基礎編排圖文，能彰顯出版面中各個元素之間的對應關係，提升圖像與文字之間的連結性。
A clear and logical presentation of book title, texts, graphs and other elements in page layouts makes reading faster and easier, and the messages easier to understand and memorize. Based on observation, the layouts of most Chinese books in Taiwan emphasize cover design or ways of binding, and the layout of texts is largely done in a standard manner; texts are arranged in paragraphs of similar columns and rows, and cross-pages are of symmetric appearance. Standard layouts give an impression of repetition and make reading visually similar and monotonous. Emil Ruder, a prominent Swiss designer of the International Typographic Style, criticized the lack of rhythm and flexibility of the stereotype paragraphs for causing difficulty in reading. Josef Muller-Brockmann, one of graphic design's most influential figures, also pointed out that the grid system can add functionality, logical thinking and visual beauty to the layout. This study aimed to understand the current status of the text layout in Chinese books, and employed the layout characteristics of the International Typographic Style to re-design the layout of books, in the hope that diverse forms of layouts can better convey the contents of books, giving readers different reading experiences and making the contents of books more appealing and memorable. The study first did a literature review and then analyzed and summarized the layout characteristics of the International Typographic Style. A total of twenty Chinese books belonging to four genres out of the 2018 best-seller list of the Eslite Bookstore were chosen; they included inspirational psychology, financial management, healthy living, and leisure and fun, and their page layouts were rearranged and redesigned based on the International Typographic Style. The study came to the following conclusions: (1) Page layout: The grid system can be used for space configuration in the layout to strengthen the correlation between various layout elements, enhance the interaction between readers and the contents, and create a sense of dynamism without losing regularity. (2) Text layout: Based on factors such as the significance of the information, font size and font-weight, texts can be classified and arranged to create the hierarchy of the texts and make the layout more rhythmic and dynamic. (3) Color application: By adopting large-area background colors, changes in font-weight, and color contrast, the visual tension and contrast of the layout can be enhanced. (4) Graphic configuration: Graphs and texts can be arranged with the grid system to highlight the corresponding relationship between various elements in the layout, so as to increase the connectivity between graphs and text.
A clear and logical presentation of book title, texts, graphs and other elements in page layouts makes reading faster and easier, and the messages easier to understand and memorize. Based on observation, the layouts of most Chinese books in Taiwan emphasize cover design or ways of binding, and the layout of texts is largely done in a standard manner; texts are arranged in paragraphs of similar columns and rows, and cross-pages are of symmetric appearance. Standard layouts give an impression of repetition and make reading visually similar and monotonous. Emil Ruder, a prominent Swiss designer of the International Typographic Style, criticized the lack of rhythm and flexibility of the stereotype paragraphs for causing difficulty in reading. Josef Muller-Brockmann, one of graphic design's most influential figures, also pointed out that the grid system can add functionality, logical thinking and visual beauty to the layout. This study aimed to understand the current status of the text layout in Chinese books, and employed the layout characteristics of the International Typographic Style to re-design the layout of books, in the hope that diverse forms of layouts can better convey the contents of books, giving readers different reading experiences and making the contents of books more appealing and memorable. The study first did a literature review and then analyzed and summarized the layout characteristics of the International Typographic Style. A total of twenty Chinese books belonging to four genres out of the 2018 best-seller list of the Eslite Bookstore were chosen; they included inspirational psychology, financial management, healthy living, and leisure and fun, and their page layouts were rearranged and redesigned based on the International Typographic Style. The study came to the following conclusions: (1) Page layout: The grid system can be used for space configuration in the layout to strengthen the correlation between various layout elements, enhance the interaction between readers and the contents, and create a sense of dynamism without losing regularity. (2) Text layout: Based on factors such as the significance of the information, font size and font-weight, texts can be classified and arranged to create the hierarchy of the texts and make the layout more rhythmic and dynamic. (3) Color application: By adopting large-area background colors, changes in font-weight, and color contrast, the visual tension and contrast of the layout can be enhanced. (4) Graphic configuration: Graphs and texts can be arranged with the grid system to highlight the corresponding relationship between various elements in the layout, so as to increase the connectivity between graphs and text.
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Keywords
國際主義風格, 書籍設計, 版面編排設計, International Typographic Style, Book Design, Book Layout Design