心智圖思考法應用於電子郵件之編排設計研究(以女性保養品面膜為例)

Abstract

本研究以現有女性保養品-優菌柔敷面膜(LACTOBACILLUS REFRESHING MASK)為創意設計發展之研究對象，為本研究商品廣告範例之代表。探討面膜產品在電子郵件廣告上的編排設計規劃，並對電子郵件廣告之視覺效果與美感上加以研究。以心智圖思考法（Mind mapping）為創意思考方法，經分析整理後如下： （一）版面編排在設計上應盡量達到生動、吸引瀏覽者之視覺佔留為主。設計上應注意設計稿製作完成後傳輸至網路上之視覺效果，由於尺寸及像素縮小許多，效果會有折扣，故設計之時應注重文字大小、文案數量多寡、圖案效果，以避免縮小後產生視覺效果不佳的情形發生。 （二）建立視覺焦點及重心、視覺引導動線，用以吸引網路瀏覽者之目光，在視覺引導動線部分，因網路之電子郵件其點閱方式，一般而言，是從上往下、由左到右，故本研究創作之作品，在文案及圖像之視覺引導上，也多從左上角開始，由上而下，由左而右，。 （三）單一網頁之電子郵件類型廣告尺寸應盡量不要用到捲軸、以不超過一頁為限。This study is based on the cosmetic product of mask (LACTOBACILLUS REFRESHING MASK) specific for female . And the auther intends to create and develop the product’s Internet advertisement . The auther applies the methodology of “Mind mappping”after designing and analying，On the conceptual development of designing of this product’s advertising. The author concludes： 一.Apporpriate layout and management will help for advertisement to catch，as well as attract consumers’ eyes. The designer need to pay attention on the elements，such as graphics，text，line，and images. 二.Less text on the pages will avoid the impatient， and accurse the Direct E-mail to most of Internet surfers. Build the focal point of vision and focus to have the Internet surfers’ interests. 三.For each page without rolling is the best way to present the Direct E-mail.content.The content arrangement shall consider the outcome on the computer screen, because the size and pixels might be hrunk/distorted after upload to the Internet. Therefore，to avoid imperfect result，the design shall care fully arrange the element on the web pages .