婚嫁設計之多媒體整合應用研究

Abstract

本研究因應目前婚紗產業的市場趨勢及現況調查，提出一套符合多媒體整合應用之婚嫁設計概念，探究最能符合普羅大眾之個人化設計風格，並且以色彩和風格二個核心槪念做為創作的主軸，提出平面及多媒體等創作，解決婚嫁市場上缺乏主題性與整合設計之缺失。

研究目的在於對婚嫁產業的設計物，提出一套整合的概念，尤其以多媒體整合為主軸。研究的重心包括：1.婚紗概況 2.整合行銷概念分析 3.多媒體現況與特性分析 4.色彩應用 5.多媒體設計經驗法則…等。以整合行銷的概念做出發，將婚嫁的主要設計物，包含平面與多媒體，做統整性的規畫，並且深刻了解新人對於攝影風格的喜好、婚禮的型式等觀察，再加上對於媒體特性之充份了解與其應用法則後，經由解構與建構之過程，提出可以滿足新人著重個人化和系統性的需求；同時也藉由目前數位婚紗趨勢和婚紗設計風格做為創作的參考，提出一套解決婚嫁市場之設計策略。 本研究發現婚嫁產業對於多媒體整合應用之概念，的確有潛在的需求，並且新人也對個人化之一貫性的設計產品有極大的興趣，只是市場上缺乏這樣的服務，因此，本研究將可以做為解決婚嫁市場上，缺乏統整性設計物之缺失的一個設計模式之參考。Focus upon integration idea, the study proposes a total solution in all marriage design objects, such as wedding invitation card, website, wedding MV editing, and etc. The research finds out the most popular creativity, and makes it realize with varied color scheme and styles of design. Emphasis was places upon integration of multimedia. The study includes: 1) Introduction of marriage service 2) Marketing integration analysis 3) Multi-media characteristics and trend 4) Color scheme application 5) Multi-media design experience pattern The research proposes a total solution model, including design objects like print and multimedia, in marriage service industry that satisfy customization demand and provide a consistent service. Through the process of composition and decomposition, the integrated solution is done based on customer preferences, current market trend, design experience pattern, and multimedia applications study. Based on the collections of current market trends and analytic process, this paper provide an integrated service solution and sort out design styles that satisfy all new couples’ preference. Moreover, in the study, the author developed two suits of creations in color and exoticism, creating a series of print and multimedia designs, including webpage template, e-card, and flash movie, video editing etc. The research discovers that integration-design model has a potential market demand, and new couples are extremely interested in this customized and consistent design solution. However, it can’t be found in current market. The purpose of this research is to provide marriage service market with a practical model in integrated design solution service.