文化創意產業之實踐─以竹之新文化產業提案為例

Abstract

台灣政府推動「文化創意產業發展計畫」是為開拓創意領域，結合人文及經濟，發展具國際水準之文化創意產業，以藝術創作與商業機制創造具台灣特有的文化產品。 在國際上開始注重地方文化特色的同時，台灣也晉升到一個「美學經濟體」的新社會。認識台灣的文化與價值；發現本土的優劣勢；整合台灣的智慧與文化，並融入創意美學，將其經由生活品質之設定應用於產業的產品發展。 台灣的竹產量豐富，科技的進步也讓竹材的運用更為廣泛。新世代的我們重新認識竹，看到竹在古早的生活文化中傳衍至今，由此更深刻體認到：竹製品既是生活必備的用具，更是傳統智慧的文化藝術；傳承與創新，朝文化創意產業之方向邁進。 本研究以了解竹之相關知識與特性、竹產業之發展、調查與採訪，透過探討分析，期望共同達成以台灣竹材做為文化創意產業之方向；以新的構想提倡環保綠設計，回歸使用天然材的趨勢中，創造更多竹之高附加價值商品。 在研究過程中發現，竹的發展空間極大，產、官、學界也樂見開拓更廣的市場；不僅是銷售國內，對外諸如：日本、歐美等國亦能擴展更大的市場。建議異業結合、產學合作，更期望以政府的有效力量，統合竹產業技術、設計、市場等面向，將台灣傳統竹藝產業轉型升級為文化創意產業之現代新興工業。The promotion of Taiwan government for the development project of culture creativity industry is to pioneer the creativity field, which combined with the humanity, economic, and develop the culture creativity industry, as well as create the culture products of Taiwan feature with aesthetic creation and business mechanism. While international societies start to emphasize the culture characters, Taiwan had went further to a new society of aesthetic economic body. By understanding the value and culture of Taiwan, integrating the wisdom and culture, and fusing with creativity aesthetics, we apply those mentioned to the industry products or life quality. The production of bamboo is very abundant in Taiwan, and with the advance of technology the application of bamboo is more comprehensive. In the new generation, we have more apprehension of bamboo by re-understanding the bamboo and seeing the delivery of early life culture to the present. The bamboo-made products are essential and even more the culture art of traditional wisdom. By understanding the relative knowledge and characters of bamboo, the development, investigation, interview of bamboo industry, dissection and analysis, the study is based on the bamboo in Taiwan as the product development plan of culture industry, with the development application of new design concept, to create more commercial products of add-values. Moreover, it is the exemplar as the development plan of new product. During the procedure of research, we found that the development space for bamboo is very huge, and the manufacture industry, authority, and academic all have interest to see the exploration of broader market, not only the domestic sales, also abroad such Japan, US, and Europe. We recommend the ally of different fields, the corporation of industry and academic, and anticipate that Taiwan government integrate the bamboo industry market, design, and skills to transform the traditional bamboo art industry in Taiwan in order to upgrade further to modern new fledging industry of culture creativity.