平衡計分卡導入前之研究-IC設計產業之A公司研發團隊為例

Abstract

半導體IC設計是屬於高科技的產業，不同的IC設計被廣泛的運用在各項電子產品中。為符合消費者需求的前提下，IC設計在不斷創新過程也促成了許多設計公司的崛起，相對的競爭力也在環境壓力下逐漸形成，探討此背景個案的A公司在導入平衡計分卡前之研究。

研究目的期盼研發團隊同仁透過平衡計分卡工具的機制，並結合正增強(Positive reinforcement)的方式建立可行的行動方案，預期能使研發團隊同仁更有意願執行企業內部訂定之目標。

研究方法以文獻分析方式，將研發團隊作為研究對象。人力資源部門依據組織策略、目標與願景規劃針對銷售產品，建立初期的平衡計分卡與關鍵績效指標。

研究預期透過非結構性訪談，分析與彙總導入前的調查訪談表，以專家評量(Expert judgement)進行資料分析，確保研究之可行性。盼求能為企業內部帶來更有效的管理。

研究限制為研究期間僅有一年並無法擴大到全公司其他部門同仁，亦並無擴大探討到導入後的績效評估。

IC design for semi-conductor is one of the Hi-Tech industry, it is extensively utilized in many electronic products. To satisfy customer’s diversified requirements, new firms and their innovative technology is generated continuously. The result is an upswing competition atmosphere is infused into this filed. This study intends to build an feasible action plan using the mechanism of balanced scorecard (BSC) and positive reinforcement during the stage of product development. Inspiring the R&D members seems to take as a performance management solution. This study is focused on the evaluation before introducing BSC. By means of objective strategy to win the R&D members’ approval, so that they are like to implement the firm goal.In the research design, it is based on literature review and analysis. The anticipants are R&D members of firm A. The unstandardized interviews is applied to generate a pre-introducing interview questionnaire. In addition, following the strategical targets and prospects of firm, build prminary-stage BSC and key performance index for main products. Afterward, analyzing the data of interviews and then convert it into assessment table so as to the pre-introducing evaluation. Meanwhile, the expert judgement is used for data analysis to achieve the validity. To ensure the research feasibility, several experts are involved in this assessment mechanism. As for the research limitions, the research result is not applied to the other deparmtents of firm. Meanwhile, the evaluation of performance regarding BSC application is not discussed in this study.