基隆市國民中學學生金錢態度與消費行為相關性之研究

Abstract

本研究的目的在於了解國中生的金錢態度和其消費行為，並探討國中生金錢態度與消費行為之間的相關性。本研究採用問卷調查法，使用隨機抽樣，對象為基隆市的國民中學學生，獲致有效問卷份522份。調查資料採用描述統計、t檢定、單因子變異數分析與事後多重比較、典型相關分析等方式進行統計分析。 本研究研究結果發現：不同背景變項之國中生，其金錢態度、消費行為有顯著差異；不同金錢態度也會影響消費行為。最後，本研究根據研究結果，提出建議，以供父母、教育相關單位、及未來研究者之參考，將有助於日後金錢態度與消費行為教育的推動及發展。

The purpose of this study is to understand the money attitude and consumption behavior of junior high school students and investigate the correlation between money attitude and consumption behavior of junior high school students. This research was conducted through a designed questionnaire by random sampling, where the target population was junior high school students in Keelung City, and 522 valid samples were obtained. The study conduct analysis based on descriptive statistics, independent sample t-test, One-way ANOVA, post hoc comparison, and canonical correlation analysis. The conclusion of the study is as follows: in the aspect of junior high school students’ backgrounds, a significant difference was found between their money attitude and consumption behavior. Also, different money attitudes effect consumption behaviors. Finally, findings in this study would suggest possible directions for parents, school and future researchers as a reference, and this will help to promote and develop the education of junior high school students’ money attitute and consumption behavior.