時尚攝影之視覺展演建構創作與研究：以虛擬社群Lookbook成員之作品為例

Abstract

本研究以Lookbook時尚虛擬社群中，成員們透過自發性概念拍攝下的時尚展演作品，納入研究之本體，藉以了解其在畫面中的視覺展演手法及自我建構層面，目的在於透過觀察，對個人當代時尚認知進行微觀的了解，除了可以充實研究者對於此領域之好奇心外，亦期望透過此研究書寫，了解當代社會中，個體展演時尚的多重面向。研究者將以文獻檢閱輔以Lookbook成員之訪談，期望在此兩層面間作一完整連結與闡述。

研究參照基本研究流程逐步深入，在第一章進行研究本質釐清與初步規劃，第二章為相關文獻之探討，鎖定為時尚虛擬社群、時尚攝影、展演等方向進行理論之回顧，第三章則為研究方法、研究途徑、研究手法等內容之書寫，第四章進入研究結果之分析，主要根據社群成員作品與訪談內容做分析，第五章則為理論延伸後的創作內容，第六章進行本研究之評點與後續相關研究之建議。

本研究透過質性手法，連結時尚攝影之視覺展演與個體在其中的自我建構關係，獲得以下結論：第一，Lookbook成員多為年齡介於16~25歲之青少年，處於形構自我外貌的重要階段。第二，平面後製屬時尚攝影中的最終手續，其將使作品更顯完善，補足理想及現實間的落差，成為個體認識自我、展示風格的重要階段。第三，社群中之時尚攝影多偏向非主題式的隨拍攝影風格，主題式風格較少見。第四，成員認知中，時尚攝影實為外顯性的自我展演，一種與自我面對面的意義性記錄。第五，時尚理想型之存在，成為鏡射自我的重要判準，使成員產生矛盾的雙重情緒。延續上述之理論結果，進行時尚攝影之發想與創作，實際參與後，研究者更深刻了解時尚攝影之視覺條件與各環節間的關係。

This research focuses on Lookbook members’ fashion photography works to explore the visual performance technique and the situation of self-construction. Base the microscopic understanding to the individual contemporary fashionable cognition on the observation of the works and individuals. In this way, not only can researcher’s curiosity be fulfilled but also a better understanding of the multiaspects of fashion in individual performances in contemporary can be gained. Researcher will give a complete relevance analysis and illustration after totally digested the reviewed the literature and finished auxiliary interview of the Lookbook members.

This research reference fundamental research procedure and is gradually thorough, carries on the research essence in the first chapter to define clearly with the preliminary scheme. In second chapter,related discussion of the literature would be used in the future marches forward the foundation, which concentrate in fashion virtual community, fashion photography and the performance construction of the theory. The third chapter would point the research technique , research way,to make the essay practical.The fourth chapter would analyze the findings, mainly would make the analysis according to the social group members’ works and the interview content. Finally,the research would be summarized in the fifth chapter, carry on critically punctuating of this research suggestion to the following related research.

Being a qualitative research, the research links visual performance and the individual fashion photography in self-construction relations, obtains the following conclusion: First, the Lookbook members most are situated between 16~25 year old of young people. It is a crucial stage in shape of self-appearance construction. Second, graphic design of beatification is the final procedure in fashion photography, It will cause the works to consummate, makes up the gap between ideal and the reality. More importantly,it makes the individual to know himself, to demonstrate his own style. Third, the fashion photographs in Lookbook are almost non-subject style which display the free and comfortable atmosphere, the subject style is rare. Fourth, in members’ cognition, fashion photography is actually a extrovertive self-performance, it is also a significant record to face oneselves. Fifth, the fashionable ideal always existences, it becomes the mirror which shoots importantly self-judgment, causes the members have the contradictory dual mood.