包浩斯風格圖像應用在文創商品之創作研究—以大和村地方創生策展為例

Abstract

台灣少子化與高齡化的趨勢日益嚴重，明顯影響城鄉的經濟發展，青壯年外流至都市，導致許多鄉鎮社區面臨凋零。為了減低危機，政府訂定2019年為「台灣地方創生元年」，積極推廣此項政策，試圖活絡地方產業與再造，以改善目前城鄉失衡的窘境。本研究以台中大和村地方創生的策展為研究個案，研究方法為透過文獻探討進行資料整理，再針對個案相關人士進行深度訪談。個案研究發現，策展活動雖具有一定成效，但因展覽內容缺乏地方形象，難以將當地的文化資產及人文歷史提供更明確的推廣與保留，進而帶動社區觀光人潮，有利在地年輕人回流於社區創業，達到振興地方經濟的目的。為了實際探求大和村在地人文與歷史特色，研究者數度前往當地進行田野調查；最後再整合深度訪談及研究者的調查分析結果後，以心智地圖彙整出五大創作主題包括：街道意向、日式建築、風土人物、老舊民宅、獨特印象。再以包浩斯風格圖像詮釋大和村地景人文的手繪創作，最終轉印為具實用性質的文創商品。本創作研究結果發現，透過社區策展活動的概念能盤點區域特色與活化街區，而地方創生必須藉由「由下而上」的方式，並由當地居民的力量推動較容易成功。在創作研究的應用上，發現簡潔幾何造型的包浩斯風格，透過創新再造很適合成為當代文創商品的開發。

The trend of declining birthrate and aging population in Taiwan is becoming more and more serious. Also affect the economic development of rural areas. Young and middle-aged people leave their hometowns for cities, causing many townships to wither. In order to reduce the crisis, the government designated 2019 as"the first year of Regional Revitalization in Taiwan", and actively promoted this policy to revitalize local industries, so as to improve the current dilemma of rural. This research takes the curating of Taichung Yamato Village Regional Revitalization as a case study. The research method is to first organize the data through literature research, and then conduct in-depth interviews with the people involved in the case. The case study found that the curating activities are effective, it is difficult to promote and preserve the local cultural assets and human history more clearly due to the lack of local characteristic images in the curating content. The activity can drive the flow of tourists in the community, and help local young people to return to the community to start businesses, so as to achieve the purpose of revitalizing the local economy. In order to explore the local humanities and historical characteristics of Yamato Village, the researchers went to the local area several times to conduct field investigations. Finally, five creative themes are compiled with a mental map, including: street intentions, Japanese architecture, local characters, old houses, and unique impressions. Then, the hand-painted creations interpret the landscape and humanities of Yamato Village with Bauhaus-style images, and finally transfer them into practical cultural and creative products. The results of this creative research found that through community curating, We can understand the characteristics and revitalize the neighborhood. Regional Revitalization must be"bottom-up", and it is easier to succeed if it is driven by the power of local residents. In the application of creative research, it is found that the Bauhaus style of simple geometric shape is very suitable for the development of cultural and creative products.