創新網路購物系統與網路行銷之研究與應用--以SunMoonGo網站為例
| dc.contributor | 蘇茂生 | zh_TW |
| dc.contributor.author | 萬龍豪 | zh_TW |
| dc.date.accessioned | 2019-09-05T03:09:11Z | |
| dc.date.available | 2011-01-01 | |
| dc.date.available | 2019-09-05T03:09:11Z | |
| dc.date.issued | 2006 | |
| dc.description.abstract | 因為方便與可以較低的價格買到商品，”網路購物”近年來已經蔚為時髦風氣，但在眾多購物網站中，如何能創新開發出自我的一片藍海，便是我的論文希望研究的方向與目標。 所以SunMoonGo網站的6大特色如下 1.使用新的購物機制與技術，讓網路購物更有趣、更方便的網站。 2.商品的創意呈現來自專業創意者與非專業(網路消費者)的結合 3.商品來源結合地方特色產業與設計師、藝術家、工藝家、雕塑家 4.一個提昇生活美學、創意概念及文化內涵的網站 5.與網路消費者互動，提高網路購物樂趣，並能帶動趨勢的網站 6.讓使用者除了購物，時時刻刻都想上來發現新鮮事物的網站 | zh_TW |
| dc.description.abstract | For how it offers convenience and lower cost products, Internet shopping has emerged to become a popular trend of late. Yet among the many shopping Websites, how best to utilize innovation in developing a niche opportunity has become the focus and object of my thesis study. The SunMoonGo Website’s six major features are as follows, 1.A Web site utilizing a new shopping mechanism and technology that would bring more fun and convenience to Internet shopping. 2.The product’s creative manifestation is derived from the integration of the professional innovator and the non-professional Internet shoppers. 3.The source of the merchandise combines the local feature industries and the designer, artist, craftsman and sculptor. 4.It is Web site for enhancing living esthetics, creative concept and culture essence. 5.It serves to interact with Internet shoppers by enhancing the fun of virtual shopping as a trendsetting Website. 6.It features a Website offering the user shopping convenience but one that everyone would want to logon and discover new things. | en_US |
| dc.description.sponsorship | 設計學系 | zh_TW |
| dc.identifier | GN0093632006 | |
| dc.identifier.uri | http://etds.lib.ntnu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=id=%22GN0093632006%22.&%22.id.& | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw:80/handle/20.500.12235/103145 | |
| dc.language | 中文 | |
| dc.subject | 網路購物 | zh_TW |
| dc.subject | 網路行銷 | zh_TW |
| dc.subject | 購物車 | zh_TW |
| dc.title | 創新網路購物系統與網路行銷之研究與應用--以SunMoonGo網站為例 | zh_TW |
| dc.title | The study and application of an innovative Internet shopping system and Internet marketing -- showcasing the SunMoonGo Website | en_US |