專享制度與信任對於數位轉型商業模式再造之影響─以關係學習為中介變項

Abstract

數位轉型成為了重要的策略與優先工作。由於數位科技的進步造成了市場不斷快速變動，許多企業投入於數位轉型業務來適應此狀況。本研究將探討在數位轉型下企業應如何處理其知識與資訊，如何與其他企業建立關係、相互交流來產生好的數位轉型結果。我們將探討專享制度、信任、關係學習以及數位轉型商業模式再造之關聯性。本研究以問卷發放調查台灣施行數位轉型的各大企業的中、高階主管，或是運行相關業務之負責人，共計收回有效樣本316份，並運用SPSS 23與 JASP軟體進行分析。本研究結果顯示: (1)專享制度與信任對於關係學習具有正向影響。(2)專享制度、信任與關係學習對於數位轉型商業模式再造具有正向影響。(3)關係學習在專享制度與數位轉型商業模式再造之間具有部分中介效果，而在信任與數位轉型商業模式再造之間具有完全中介效果。綜合以上結果，若企業想成功推行數位轉型商業模式再造，企業應建立專享制度、信任，並注重於與企業夥伴的關係學習，以達到數位轉型的順利推行，創造商業模式的再造。

Digital transformation has become an important strategy and priority. The advances in digital technology have led to rapid changes in the market; therefore, many companies have invested in digital transformation to adapt to this situation. This study aims to understand how companies manage their knowledge and information, and how to build relationships and exchange information with other companies to generate good digital transformation outcomes. We tried to explore the effect of appropriability regime, trust, and relationship learning on digital transformation business model renewal.A total of 316 valid samples were collected from executives of enterprises that implement digital transformation business and analyzed by SPSS 23 and JASP software. The results of this study showed that: (1) Appropriability regime and trust had a positive effect on relationship learning. (2) Appropriability regime and trust had a positive effect on digital transformation business model renewal. (3) Relationship learning played a partial mediating role between appropriability regime and digital transformation business model renewal. On the other hand, relationship learning played a full mediating role between trust and digital transformation business model renewal. In summary, if companies want to successfully implement digital transformation business model renewal, they should establish an appropriability regime, trust, and focus on relationship learning activities with business partners to achieve smooth implementation of digital transformation and create a new business model.